Chattanooga Times Free Press

Microsoft CEO says unfair practices by Google led to its dominance

- BY SUMAN NAISHADHAM

WASHINGTON — Microsoft CEO Satya Nadella said Monday that unfair tactics used by Google led to its dominance as a search engine, tactics that in turn have thwarted his company’s rival program, Bing.

Nadella testified in packed Washington, D.C., courtroom as part of the government’s landmark antitrust trial against Google’s parent company, Alphabet. The Justice Department alleges Google has abused the dominance of its ubiquitous search engine to throttle competitio­n and innovation at the expense of consumers, allegation­s that echo a similar case brought against Microsoft in the late 1990s.

Nadella said Google’s dominance was due to agreements that made it the default browser on smartphone­s and computers. He downplayed the idea that artificial intelligen­ce or more niche search engines like Amazon or social media sites have meaningful­ly changed the market in which Microsoft competes with Google.

Nadella said users fundamenta­lly don’t have much choice in switching out of default web browsers on cell phones and computers.

“We are one of the alternativ­es but we’re not the default,” he said.

Nadella was called to the witness stand as the biggest U.S. antitrust trial in the past quartercen­tury moved into its fourth week of testimony before U.S. District Judge Amit Mehta, who isn’t expected to issue a decision in the case until next year.

The Justice Department’s antitrust case against Google centers on deals the company struck with Apple and other device makers to use Google’s search engine.

In the 1990s, Microsoft faced accusation­s it set up its Windows software in ways that walled off applicatio­ns made by other tech companies, just as Google is now facing accusation­s of shelling out billions of dollars each year to lock in its search engine as the go-to place for finding online informatio­n on smartphone­s and web browsers.

In an ironic twist, the constraint­s and distractio­ns posed by the government’s antitrust case against Microsoft helped provide a springboar­d for Google to turn its search engine into a dominant force. By the time Microsoft started its scramble to develop its own search engine, Google had already become synonymous with looking things up on the internet.

But Microsoft neverthele­ss has poured billions of dollars trying to mount a serious challenge to Google with Bing and, at one point, even tried to buy Yahoo for more than $40 billion in a bid that was rejected while Steve Ballmer was still the software maker’s CEO.

Nadella, who was working at Microsoft during the late 1990s antitrust showdown with the Justice Department, succeeded Ballmer as CEO in 2014. During his tenure, he has steered to Microsoft huge gains in personal and cloud computing that have boosted the company’s stock price by nearly nine -fold since he took over while creating more than $2 trillion in shareholde­r wealth.

Despite all that success, he hasn’t been able to make any significan­t inroads in search against Google, with Bing still a distant second in the market.

 ?? AP PHOTO/STEPHEN BRASHEAR ?? Microsoft CEO Satya Nadella speaks in February in Redmond, Wash.
AP PHOTO/STEPHEN BRASHEAR Microsoft CEO Satya Nadella speaks in February in Redmond, Wash.

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