Obamacare 2018 enrollment opens Wed.

Insurers, some states and former Obama administration officials are heavily promoting the Affordable Care Act open enrollment that starts Wednesday to make up for the lack of marketing the law is getting by President Trump’s administration.

“We are as an industry doing everything we can,” says Kelly Turek, an executive director with America’s Health Insurance Plans.

There is some good news to promote, says Andy Slavitt, who headed the Centers for Medicare and Medicaid Services under Obama. Buried in a recent Department of Health and Human Services report: For 2018, 80% of people can find a plan for under $ 75 each month, thanks to financial assistance. That’s up from 71% last year.

CMS, which runs Healthcare. gov, the site consumers who buy their own insurance in 39 states use to buy plans, declined an interview request Tuesday. A spokeswoman referred to a release last week that laid out its plans for more targeted publicity.

The marketing will be “similar to what is effective for other major programs, like Medicare,” CMS says.

ACA supporters say they are doing all they can to make up for the Trump administration’s huge cuts to marketing and consumer assistance funding.

Trump administration officials questioned whether the millions spent marketing and assisting with open enrollment was making a difference. Conservative health policy expert Avik Roy, another critic of the law, agreed.