Chicago Sun-Times

Facebook turns the page

Zuckerberg vows to ‘ keep building’ at developers conference

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BY MICHAEL LIEDTKE, BARBARA ORTUTAY AND RYAN NAKASHIMA

SAN JOSE, Calif. — With a smile that suggested the hard part of an “intense year” may be behind him, Facebook CEO Mark Zuckerberg addressed developers Tuesday and pledged the company will build its way out of its worst- ever privacy debacle.

It was a clear and deliberate turning point for a company that’s been hunkered down since mid- March. For first time in several weeks, Zuckerberg went before a public audience and didn’t apologize for the Cambridge Analytica scandal, in which a political data- mining firm accessed data from as many as 87 million Facebook accounts for the purpose of influencin­g elections. Or for a deluge of fake news and Russian election interferen­ce.

Instead, Zuckerberg sought to project a “we’re all in this together” mood that was markedly different from his demeanor during 10 hours of congressio­nal testimony just a few weeks ago. His presentati­on also marked a major change for the company, which seems relieved to be largely done with the damage control that has preoccupie­d it for the past six weeks.

On Tuesday, speaking in San Jose, California, at the F8 gathering of software developers, Zuckerberg said to cheers that the company is reopening app reviews, the process that gets new and updated apps on its services, which Facebook had shut down in late March as a result of the privacy scandal.

Zuckerberg then vowed to “keep building” and reiterated that Facebook is investing a lot in security and in strengthen­ing its systems so they can’t be exploited to meddle with elections, including the U. S. midterms later this year. The company had previously announced almost all of those measures.

“The hardest decision I made wasn’t to invest in safety and security,” Zuckerberg said. “The hard part was figuring out how to move forward on everything else we need to do too.”

He also unveiled a new feature that gives users the ability to clear their browsing history from the platform, much the same way people can do in web browsers. Then Zuckerberg returned to techno- enthusiasm mode.

Facebook executives trotted out fun features, most notably a new dating service aimed at building “meaningful, long- term relationsh­ips,” in a swipe at sites like Tinder. After Facebook announced its entry into the online dating game, shares of Tinder owner Match Group Inc. plummeted 22 percent.

Poking fun at himself, Zuckerberg unveiled a “Watch Party” feature that gives users the ability to watch video together — such as, he suggested, “your friend testifying before Congress.” Up flashed video of Zuckerberg’s own turn on Capitol Hill.

“Let’s not do that again soon,” he said.

1.3 million Kentuckian­s affected

On Tuesday, Kentucky’s Democratic attorney general said more than 1.3 million Kentuckian­s were impacted by the privacy breach at Facebook.

Andy Beshear said he sent a letter to Mark Zuckerberg asking how many Kentucky residents had their personal informatio­n shared with a third party without their permission. Beshear said company officials told him it was 1,310,682— more than 25 percent of the state’s population.

 ?? JUSTIN SULLIVAN/ GETTY IMAGES ?? Facebook CEO Mark Zuckerberg at the F8 Facebook Developers conference on Tuesday unveiled a new feature that gives users the ability to clear their browsing history.
JUSTIN SULLIVAN/ GETTY IMAGES Facebook CEO Mark Zuckerberg at the F8 Facebook Developers conference on Tuesday unveiled a new feature that gives users the ability to clear their browsing history.

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