Kellogg says millennials love its frozen foods

NEW YORK — Kellogg, known for Frosted Flakes and Froot Loops cereals, says millennials are hot for its frozen foods, helping boost the company’s sales.

Sales of Eggo waffles and MorningStar Farms veggie burgers, both in the frozen foods aisle, jumped more than 10 percent during the first three months of the year, Kellogg said Thursday.

“The millennial generation really thinks about frozen differently than other generations,” said CEO Steve Cahillane. “It’s kind of the new fresh and the new convenient.”

Artificial colors and flavors were recently removed from Eggo, which helped increase sales, Cahillane said. And the packaging of and Pringles also sold well, the Battle Creek, Eggo and MorningStar were also updated. Michigan- based company said.

“We expect frozen foods to continue to It reported net income of $ 444 million, or grow,” said Cahillane. $ 1.27 per share, in the three months ending

Kellogg, which has struggled with falling March 31. That’s up from $ 266 million, or 75 sales as more people avoid processed food, cents per share, in the same quarter a year has been working to change consumer ago. perceptions of its food. In October, it bought Adjusted earnings came to $ 1.19 per protein bar maker RXBar, which promotes share, 12 cents above what analysts exits bars as being made with just egg whites, pected, according to Zacks Investment Refruits and nuts. search.

In the first quarter, Kellogg said total Shares of Kellogg Co., which are down revenue rose nearly 5 percent from a year about 16 percent in the last year, rose 2.5 ago to $ 3.4 billion, beating Wall Street expercent to $ 58.08 on Thursday. pectations. Besides frozen foods, RXBar