Lululemon buys exercise startup Mirror
NEW YORK — Athletic apparel maker Lululemon Athletica Inc. said Monday it’s acquiring at-home exercise startup Mirror for $500 million.
The deal is part of Lululemon’s plan to expand beyond just selling yoga tights and other workout clothing.
Mirror, which launched in 2018, sells a $1,500 interactive mirror that streams workout classes, offers weekly live classes and thousands of on-demand workouts, as well as immersive one-on-one personal training.