AMC The­aters reopens doors

Chicago Sun-Times - - BUSINESS - BY LIND­SEY BAHR AP Film Writer

WEST HOME­STEAD, Pa. — The lights started slowly coming back on in the­aters na­tion­wide Thurs­day with AMC The­aters, the coun­try’s largest chain, lead­ing the charge.

AMC opened some 113 lo­ca­tions across the U.S., ad­ver­tis­ing 15-cent ticket retro pric­ing and retro screen­ings to en­tice au­di­ences back to the movies. Re­gal, the sec­ond largest ex­hibitor, is fol­low­ing suit Fri­day.

When the doors at the West Home­stead, Penn­syl­va­nia, theater opened, masked em­ploy­ees stood in the lobby to greet pa­trons and help them nav­i­gate the new safety pro­to­cols in­side, where masks are re­quired (ex­cept when eat­ing and drink­ing con­ces­sions). Pretty soon, the num­ber of cus­tomers had dou­bled and in time, there was a steady stream of peo­ple of all ages coming through the doors.

“My son and I counted the days un­til it re­opened. We love coming to the movies. That’s why we’re here,” said Betty Gal­lagher.

Af­ter open­ing day, the back-cat­a­log films from “Black Pan­ther” to “Grease” will cost $5 a ticket.

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