Chicago Sun-Times

CEO of 7 years prepared Sony for the internet age

- BY YURI KAGEYAMA AP Business Writer

TOKYO — Nobuyuki Idei, who led Japan’s Sony from 1998 through 2005, steering its growth in the digital and entertainm­ent businesses, has died, the company said Tuesday. He was 84.

Mr. Idei died of liver failure on June 2 in Tokyo, Sony Group Corp. said in a statement.

Sony Chief Executive Kenichiro Yoshida said he and the company were indebted to Mr. Idei’s vision in preparing Sony for the internet age.

“During his seven years as CEO from 1998, Mr. Idei made an immense contributi­on to Sony’s evolution as a global company. In particular, the prescience and foresight with which he predicted the impact of the internet and engaged proactivel­y with digitaliza­tion across Sony amazes me to this day,” he said.

Tokyo-based Sony is among Japan’s stellar brands, having brought the world the Walkman portable music player. But it had humble beginnings in the 1940s, when the nation was rebuilding from the ashes of World War II.

Sony was founded by Akio Morita, who co-wrote “The Japan That Can Say No,” which advocated for a more assertive and prouder Japan, and Masaru Ibuka. In the 1970s, when Sony was developing the Walkman, some engineers were skeptical. But Morita insisted people would listen to music on-the-go.

Mr. Idei joined Sony in 1960, after graduating from Tokyo’s prestigiou­s Waseda University, and worked in its audio and video divisions.

He was appointed president in 1995 and is credited with being behind hit products such as the Vaio laptop.

He became chief executive three years later, hand-picked by Norio Ohga, who led Sony in the 1980s and 1990s and was a flamboyant music lover who played a key role in the company’s developmen­t of the compact disc.

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Nobuyuki Idei

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