A closer view at 3rd CIIE
Six exhibit areas at major trading emporium in Shanghai draw attention from around the globe
The third China International Import Expo in Shanghai features larger business showcase areas than last year’s. A total of 360,000 square meters has been divided into six exhibit areas to highlight new products for visitors between Nov 5 and 10.
The consumer goods exhibit is the largest of the six, covering four halls of the expo venue, the National Exhibition and Convention Center.
The other exhibits are automobiles, services, healthcare and medical equipment, foods and agricultural products and intelligent industry and information technology products and services.
Four new special sections are making their debut — public health and epidemic prevention, energy saving and environmental protection, smart transportation, and sporting/gaming.
Healthcare
As the COVID-19 pandemic remains a global challenge, the 12,000-sq-m section for public health and epidemic prevention is a new focus. Wang Binjie, who is responsible for the exhibition at the CIIE Bureau, said the area is six times the original plan due to enthusiasm for the subject matter.
All together, 48 companies are displaying products, such as quicktesting devices, personal protective equipment and ventilators.
The number of Global Fortune 500 and pharmaceutical giants attending the healthcare and medical equipment exhibit has doubled when compared with the first CIIE.
Foods
The food and agricultural products exhibit hosts the most vendors, with more than 1,000 from nearly 100 countries and regions taking part.
“We want the expo to become a meeting point for global food companies and set the industry’s latest trend,” said Zhou Yanling, deputy general manager of the expo’s exhibition department.
She said many high-level forums, such as the Belt and Road Eco-Agriculture and Food Security Forum, as well as more than 1,000 activities, such as food sampling and cooking sessions, are scheduled.
Autos
The automobile exhibit is attracting the world’s top seven carmakers as well as auto part manufacturers.
About 30 new technologies and models are making their global or regional debuts in the 30,000-sqm automobile exhibit hall, and the 7,000-sq-m new section for smart transportation technologies, such as self-driving, intelligent vehicles and smart sensors, is being showcased.
New models of electric cars, and the application of 3D printing in auto manufacturing, are also being shown.
Consumer goods
The exhibit area for consumer goods has exceeded original plans with exhibitors covering cosmetics and skin care, home appliances, gifts, maternal and infant products, sports and leisure, as well as fashion and artwork.
The new 7,000-sq-m special section for sporting and gaming has attracted many first-time exhibitors such as Nike, Asics and the NBA, the US’ National Basketball Association.
“Sports have become an important part of life of Chinese people, especially since the outbreak of COVID-19. We have seen more people participating in various sports,” said Wang Tingting, vice-president of exhibitor Decathlon China. “This is going to be a very big market.”
IT equipment
Around 330 companies, including 60 Global Fortune 500 companies and industry leaders such as General Electric, Honeywell and Siemens, have a presence in the 70,000-sq-m exhibit area for intelligent industry and information technology.
It also features a new section on energy-saving and environmentally friendly products, which includes a comprehensive experience zone themed “Green City”.
Services
The trade in services exhibit has more than 250 exhibitors showcasing services in finance, logistics, consulting, testing and tourism.
This is the first time that the finance section includes non-banking finance, such as securities, credit agencies, and supply chain financing firms.