Messe Frankfurt invests big in China

Messe Frankfurt GmbH, one of the world’s largest trade fair companies, will continue to organize exhibitions in Belt and Road countries and increase investment inChina,Messe especially Frankfurt in GmbH,the second-tier one of the cities. world’s largest trade “We fair have companies, launched willa large continue numberto organizeof exhibitions exhibitionswith veryin Belt strongand Road Chinese countries participation and increase in investmentthe countriesin of China,Belt and especially Road in Initiative.the second-tierThe Automechanikacities. show in Kazakhstan“We have launchedis a good a example. large numberWe alsoof exhibitionslaunched showswith in very Ethiopia,strong Chinese Vietnam, participation Thailand in and the Malaysia,” countries saidof BeltStephan and Road Buurma, Initiative. memberThe Automechanika of the extended show boardin Kazakhstanof management is a good ofMesse example. Frankfurt.We also launchedThe companyshows in organizes Ethiopia, leading Vietnam, Thailand internationaland Malaysia,” fairs for automotive,said Stephan consumer Buurma, goods, member of textile,the extended technology, board andof managementleisure and entertainmentof Messe Frankfurt. industries. It is publicly owned,The companywith the organizescity of Frankfurt holding 60 percent

We have basically covered almost everythingMesse Frankfurt does in Germany and replicated it in China.”

leading international fairs for automotive, consumer goods, textile, technology, and leisure and entertainment industries. It is publicly owned, with the city of Frankfurt holding 60 and percent the and state the ofHessestate of 40 Hessepercent. 40 percent.

ItsIts eventsevents taketake placeplace atat 50 50 locationslocations around around the the globe. globe.In In 2015, 2015, Messe Messe Frankfurt Frankfurt organized organized133 trade133 trade fairs. More fairs. Morethan half than of half them of themtook placetook place outside outside Germany. Germany.

“We“We have have basically basically covered covered almost almost everythingeverything MesseMesse Frankfurt Frankfurt does does in in Germany Germany andand replicatedreplicated it it in in China.China. We We run run 34 34 exhibitionsexhibitions inin China,China, moremore thanthan in in Germany Germany itself, itself, covering covering almostalmost everyevery field,” field,” saidsaid Buurma. Buurma.

He He saidsaid the the companycompany is is actively actively looking looking to to movemove beyond beyond its its traditional traditional fields fieldsof expertise and trying to build

Stephan Buurma,

of expertise and trying to build further brands and fields of interest for Chinese exhibitors.

“We will continue to invest in China and find the opportunities further brandsin many and differentfields of interest markets, for including Chinese secondtierexhibitors. cities, not just the firsttier “We cities.” will continue to invest in AutomechanikaChina and find the Shanghai opportunities 2016, a leadingin many trade differentfair for markets, automotive includingparts was secondtierheld from cities, Nov 30 not to just Dec the 3. firsttier The exhibition cities.” space has increased by Automechanika12 percent, from 280,000 Shanghai sq 2016,m to 312,000a leadingsq m, trade openingfair forup automotivetwo new halls, partsfor a was total of held 13 fromhalls this Nov year.30 to Dec 3. The exhibitionAn increase spacein exhibition has increased space by also 12 percent,allows for froman 280,000 increase sqmtoin exhibitors.312,000 sq Thism, openingyear, there up are two 5,756 newhalls, exhibitors,for a an total increaseof 13 hallsof 7 percentthis year. over last An year, increase from in 42 exhibitioncountries space also allows for an increase in exhibitors. This year, there are 5,756 exhibitors, an increase of 7 percent over last year, from 42 countries and regions filling the halls. and “Automechanikaregions filling the Shanghaihalls. is already “Automechanikathe largest Shanghaishow of itsis alreadykind in the the largestworld in show terms of of its numberkind in theof exhibitorsworld in termsand grossof number squareof exhibitorsmeters. With and the gross developmentsquare meters. of Withthe Chinesethe development economy of and the its Chinese automotive economy sector,and its the automotiveshow here is sector, going the to showbe very here bigis goingand veryto be very international,”big and very international,”said Buurma. said Buurma.

This This year’syear’s exhibitionexhibition hashas zoneszones highlighting highlighting specialized specialized topics, topics, including including connectivity, connectivity, e-mobility and e-mobility infrastructure,and infrastructure,motor sports and motor high-performancesports and high-performancevehicles, plus wheels vehicles, and rims.plus wheels and rims.

InIn addition addition to Automechanikato Automechanika Shanghai, Shanghai, CAPAS, CAPAS, the the Chengdu Chengdu International International Trade TradeFair for Fair Automotivefor AutomotiveParts and Parts Aftermarketand AftermarketServices, was Services,held in May was in held the in capital May cityin the of capital Sichuan city province.of Sichuan province.

member of the extended board of management of Messe Frankfurt