China Daily Global Edition (USA)

Xiaomi unveils first in-house chipset

- By MASI masi@chinadaily.com.cn

Xiaomi Corp unveiled its first in-house chipset on Tuesday, making it the second Chinese smartphone vendor, after Huawei Technologi­es Co Ltd, to master the core chip designing technology

It is also part of China’s broad efforts to reduce its reliance on foreign technology, given that Xiaomi’s expansion into the chip sector was partly funded by the Chinese government.

Surge S1, the newchip, combines four powerful and four efficient cores which can help strike a balance of performanc­e and power efficiency, the company said.

At the product launch in Beijing, Xiaomi also unveiled its first Surge S1-powered smartphone­Mi 5C. The 1,499yuan ($218) handset enables Xiaomi to join the ranks of Samsung Electronic­s Corp, Apple Inc and Huawei, which can apply in-house their handsets.

Lei Jun, CEOofXiaom­i, said it took 28 months for the company to turn the idea of making an in-house chip into a reality.

“Chip technology is the crown in the smartphone sector but it is highly cash-intensive. If we want to challenge the world’s top three players, we need to devote long-time efforts into the research and developmen­t of chips,” Lei said, expressing thanks for the financial support from the Beijing municipal government.

China has been spending big on cultivatin­g homegrown chip makers amid concerns over national security and reducing the nation’s reliance on foreign technology. In 2014, China spent more than $200 billion on importing chipsets more than it spent on oil imports in the same period, official data show. chips to

Roger Sheng, research director at Gartner Inc, said it is not an easy job forXiaomi to successful­ly develop a chip at its first attempt.

“But it is still at the entry level. There is no significan­t advantage regarding its in-house chip compared with rival products,” Sheng said.

“Infact, the chipmakesm­ore sense in the marketing side, which can help buildXiaom­i as an innovative brand.”

Themoveals­ocameasXia­omi is struggling with sluggish smartphone sales. It dropped out of the top five smartphone vendors in China last year, amid the intensifie­d competitio­n with Huawei, Oppo and Vivo.

Huawei started to use selfdevelo­ped Kirin chips in some of its smartphone­s several years ago.

 ?? PROVIDED TO CHINA DAILY ?? Xiaomi CEO Lei Jun shows the company’s first in-house chipset on Tuesday in Beijing.
PROVIDED TO CHINA DAILY Xiaomi CEO Lei Jun shows the company’s first in-house chipset on Tuesday in Beijing.

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