China Daily Global Edition (USA)
Talk about my generation is profitable
Liu Xinfang works as a barista at Starbucks and used to hang on to to worry about health insurance young employees for her aging parents.
Her father was a farmer from Weinan city of Shaanxi province while her mother
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The Career Coffee Break scheme also recognizes longserving partners. They have the option of taking 12 months unpaid leave after 10 consecutive years of service. is tShtaey“iBnegacnomStpoeckti”tipverowgrhaemn. Bitenceofmitses tionchluirdieng shtoaufsfinisg aclrluocwialnacessCfohrinfaulhl-atsimbecboamriestSatsaarbnudcskhsi’fltasrugpesetrvainsdorfsa.stest grTowheingCianrteernraCtiofnfaelemBarekaetk scinhceemiteopeanlseod itsreficrostgnstiozres lionn1g99-s9e.rving partners. ThBey 2h0a2v1e, ththeecooffpeteihoonusoef tcahkaingexp1e2ctms tonopthersatuen5,p0a0i0d loeuatvletsaifntethre1c0oucnotrnys. ecutive yeaSrims opflysepruvt,icteh.at means in thSetnayeixntgfecwomyepaertsit,iSvteawrbhuecnksit cwoimll eospetonhmiroirnegthstanff5i0s0crcuacfeiasl asndChcrineatehoavserbe1c0o,0m0e0 nSteawrbjoubcskas’nnluaarlglye.st and fastest gro“wToinsguipnpteornt atthioisnaulnmpraerckee-t sdinencteeidt ogrpoewntehdaigtsenfidrsat, swtoerweiilnl 1n9e9e9d. a store manager every 15 hoBuyrs,2”0s2a1i,d tWhei Ccohfefene,hvoicues-e cphraeisnidexnpteocftsStaorobpuecrkasteCh5,i0n0a0. o“Auntldetas idnistthriecct omuanntrayg.er every weSeimk.”ply put, that means in theAnt etxhtefSeweatytelea-rbs,asSetadrbcoumck-s wpailnl yo,peemnpmlooyree sthcan 5p0ro0gcraefsess afrnodmcbreaaritsetaotvoerco1ff0e,0e0m0asntewr jtoobscoafnfeneualmly.bassador, while th“eTSotasrubpupcokrst CthiinsauUnnpirveecre-dseitnyteodffgerroswctohuargsensdian, wretwaill management and leadership.
Programs likes these helped Starbucks win the Aon Best Employers –China 2017 award in August for marketleading practices after a comprehensive study of 113 businesses here.
Millennials, people born between the 1980s and the late 1990s, have officially become the largest generation in the workforce, according to Aon Hewitt, the management consulting services.
“As companies grow, they will also need to consider how their consumer base is changing as well,” Aon Hewitt stated. “This means that understanding the desires of this segment is essential to recognizing future workforce trends.”
By 2020, they will make up 50 percent of the workforce, so it is crucial to find out their career ambitions and their consumer habits.
“Trust is very important when managing this younger generation,” said Melissa Lam, general manager and chief representative at EF Education First China. EF Education First is the world leading private educational institute general manager and chief representative at EF Education First China. EF Education FbiarstedisinthSewwedoerlnd. leading privatFeor edxaumcaptlieo,ntahle ininstsitiuttuet’se bsaosceidalinplSawtfeodrmen.here is managFeodr beyxaAmlipsolen, Wthaenign,swtithuotei’s sjoucsita2l5p.latform here is manageTdhbeyreAalsisoonnbWehaingd, wthhiso iis jtuhsta2t5m. ost of the users are roTuhgehlyretahseosnambehaigned. this is that“Wmeotshtinokf tthheemuasienrsauadriereonucgehloynthsoecsiaml me aegdeia. sites is the“Wpeostth-1in9k90tshegemnaeirnataiound,i”esnacide Loanms.o“cYiaolunmgedripaeosiptelesoifs tahesimpiolasrt-a1g9e9,0wshoguense rsaimtioilnar,” slaindgLuamge..“Younger people of a sim“iTlahreyagcoem, wmhuoniucasetesoinmtihlaer lasanmguealgevee. l and Alison actually di“dTahegyrecaotmjomb,”usnhiecaatdedoend.the samTeheleavveel raangdeAalgiseoonfascttauffalalty dEiduacgarteioant jFoibr,s”tsihse2a9dwdeitdh. 66 peTrhcenatvferoramgeGaengeroatfiosntaYff oart Ethdeucuantdioenr 3F0irss.t is 29 with 66 perKcennotwfnroams EGFe,ntehreatinotnerYnao-r tthioenuanldienrst3i0tus.te specializes in
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“The Y generation is active on social media platforms,” Lam said. “They are keen to share their experiences with friends.”
To cater for this, EF has launched BFF to EFF or “Best Friend Forever to EF Friend Forever”. The company has also rolled out summer parties for its staff in China.
These events help employees to “relax and talk” with colleagues.
“Every year our branches across the country hold summer breakfast parties, where we gather all the staff from that region,” said Lam.
“Free breakfast and coffee creates a positive feeling among employees,” she added. “Breakfast is a great occasion to relax and talk.”
Making sure staff are given the opportunity to enhance their skills and creativity is crucial at the Shanghai Disney Resort, where more than 10,000 “cast members”, or personnel, entertain and serve customers.
Most of them are Millennials and many are looking for a career path inside one of the world’s leading entertainment companies.
“The resort has created a variety of HR measures and programs to help cast (staff) and enhance their sense of belonging,” said Lara Tiam, vice-president of human resources at Shanghai Disney Resort and Walt Disney International’s Greater China.
“This in turn boosts their sense of belonging, builds enthusiasm and encourages them to achieve personal career goals, while at the same time delivering Disney’s signature quality service to all guests,” she added.
Disney’s staff scheme covers healthcare, as well as a mentoring program to support employees.
The resort also provides consultations for “cast members” who face problems or challenges at work and during their daily lives.
“Be Well” is another project which helps employees build a healthier lifestyle through talks and group activities.
Naturally, while “cast members” are encouraged to create “Magical Moments” for guests, a tradition at any Disney destination, they also take part in spellbinding events.
“Backstage Magic” appreciation shows reward “cast members” for their efforts and dedication.
“We organize a wide range of leisure activities, from singing concerts to sports games, for our cast members to enrich their personal lives,” Tiam said. “This also helps them better know their fellow (employees) who they work with every day,” she added.
It’s a great relief that the company has taken a leadership position to support the health and care of our aging parents.” Liu Xinfang , a barista at Starbucks