Purple reigns

Pantone’s 2018 color of the year a nod to creativity, originality, and Prince.

The color is in for 2018, a nod to creativity, originality — and Prince

It would seem that Prince has been spending his time in the great beyond whispering sweet nothings into the ears of the color gods. That has to be the reason. Because in yet another nod to the legacy of the Purple One (and David Bowie and Jimi Hendrix) and as an acknowledgment of life’s great complexities — creativity, originality, ingenuity, the cosmos, intuition, the third-eye chakra and the depth of the unknown — Pantone has chosen what it calls ultra violet as its color of the year for 2018.

“This shade is one of nonconformity . ... People are looking for ways to display creativity,” says Leatrice Eiseman, executive director of the Pantone Color Institute in Carlstadt, New Jersey.

The color, Eiseman says, signifies that we are getting “a little braver and bolder”.

Each year, Pantone chooses a hue that it says will inform the colors in our lives. In 1999, when the consulting firm began naming a color of the year, the focus was on clothing, beauty and home decor.

In recent years, however, Pantone has chosen a color (sometimes colors) that goes beyond the influence of fashion and taps into the watercooler chat of the moment. As a result, the much-anticipated color of the year is now a statement of our lifestyle as well as what’s going on in the world.

For instance, the 2016 colors of the year were rose quartz and serenity, hopeful shades Pantone said spoke to gender fluidity. The 2017 color was greenery, both a shout-out to nature and an attempt to steer a divided America toward peace.

It can be said that ultra violet is a nudge to force us to stand in the now — Eiseman says it’s an uncanny coincidence that the national nonprofit organization Women Against Abuse uses a shade very close to ultra violet in its awareness campaigns. Pantone’s color of the year is considered a measure of the world’s mood, but Eiseman stresses that it’s not meant as a political statement.

Instead, Eiseman points to the positive: 2018 is shaping into a year where we might find ourselves taking chances on the unknown. Creativity may be calling.

“Purple has a futuristic, exploratory aspect to it,” Eiseman says.

“Purple allows us to play with the possibilities. We don’t know where we are going. But at least we are trying.”

But it’s also likely that we may have no choice but to step outside our comfort zones, because, well, winter is coming. Pantone likes its purples. In 2014, Pantone predicted radiant orchid, a pinker version of the hue, would serve as an “invitation to innovation” as its color of the year. In August, Pantone named a slightly deeper purple Love Symbol #2, in honor of Prince.

Ultra violet’s regal blend of red and blue doused the runways at Michael Kors, Tibi, and the Rows’ spring 2018 shows. It’s now the center of a violaceous collection of Butter London eyeliners, nail polishes, and lipcolors, a collaboration between the cosmetics company and Pantone.

Jillian Moskovitz, a consultant for Down 2 Earth Interior Design in Elkins Park, says ultra violet pillows, vases and artwork pop in a slate-gray space.

This year, Pantone says its choice was heavily inspired by food. Purple yams, cauliflower, the tips of asparagus, berries, even carrots come in shades of ultra violet. People are thinking a lot about superfoods these days, Eiseman says.

Caitlin Mateo, executive chef of the Red Owl Tavern, introduced to the fall menu several dishes with purple accents, including a purple potato soup, and a pot de creme dessert made primarily from ube, a Japanese purple yam. Purple carrots add an unexpected color to the restaurant’s popular hummus platter.

“We are trying to be mindful not just of how the dishes look, but also of how healthy they are,” Mateo says.

Speaking of mindfulness, according to Eiseman, purple is often connected with meditation practices. Ultra violet energizes communities and calms those seeking refuge from today’s overstimulated world.

And they are out there in full force, says Chestnut Hill life coach Jennifer Schelter.

“More and more of my clients really want to connect,” Schelter says. “But not in a superficial way. They are craving a deeper awareness.”

So, in 2018, look for ultra violet to anchor graphic designs on billboards and packaging. Purple nails and purple hair will be vibrant on the streets. And Pantone has partnered with the online gallery Saatchi Art to create a limited edition of prints saturated in purple. Included in the collection are artistic renderings of flowers, abstract designs, and portraits of Bowie and Prince.

The great musical geniuses surely would have been proud.

This shade is one of nonconformity. ... People are looking for ways to display creativity.” Leatrice Eiseman, executive director of the Pantone Color Institute

PHOTOS PROVIDED TO CHINA DAILY Shades of purple allow wearers to play with possibilities, and venture into the mysterious fields beyond, Pantone color experts say.