Higher grading level can expand gaming market

The online gaming sector has become the leader of China’s cultural industry, making more than 210 billion yuan ($31.91 billion) last year. The high-quality Honor of Kings developed by Chinese gaming and social media giant Tencent became the most popular game last year. It even entered the mainstream public discourse.

However, the Chinese gaming industry needs a higher level of classification to build an even bigger market, as the mobile games that have recently attracted the highest number of female players in China — Travel Frog and Love and Producer — both originated in Japan.

Different from competitive games such as Honor of Kings, Travel Frog is just a recreational game that involves no tense confrontations and thus does not demand hyper focus for a long time. The frog decides on its own when to eat, read or embark on a journey; the player just collects clovers to buy food and other items for the frog’s trip without knowing when it will leave or return.

That today’s young generation faces huge survival pressure given the exorbitant costs of hosting a wedding ceremony, buying a home and raising children could explain why the Travel Frog has

Travel Frog Love and Producer.

Male players have long dominated the traditional gaming market in China, with many of the recent games focusing on conflicts, confrontations or battle techniques, where female characters are always over-sexualized or waiting to be rescued by powerful men, as in Super Mario.

There has been a dearth of

Sun Jiashan

Zhou Kui