China Daily Global Edition (USA)

Helping world to learn Chinese

- By CHENG YU chengyu@chinadaily.com.

Lingo Bus follows parent VIPkid’s footsteps to grow in Belt and Road economies

Unlike little students who go to special educationa­l institutes in the United States to learn Chinese and say phrases such as xiexie (Chinese for thanks), Oklahoma’s Ella, 5, relies on her laptop and internet access to do the same. Her Chinese teacher connects with her from across the Pacific Ocean.

The preschool girl learned Chinese online for six months. Then, she sprang a pleasant surprise on her family by showing off her proficienc­y in the language that is considered very difficult to learn.

By just observing Ella learn from Lingo Bus’ online sessions, her 2-year-old brother picked up quite a bit of Chinese as well.

The online Chinese-learning platform, according to the children’s mother Heather Oaster, is magical. “I’m amazed at how well they both have picked up some of the language already at their very young ages.”

Ella and her little brother are among some 4,800 children across the world who learn Chinese on Lingo Bus, a subsidiary of VIPkid. While VIPkid delivers live English lessons to mainly Chinese students, Lingo Bus specialize­s in Chinese language.

Launched in August, Lingo Bus has since been following in its parent’s footsteps to go global.

“Expanding our overseas business will be a major task this year. We aim to develop a total of 50,000 paid users and over 10,000 skilled Chinese teachers in three years,” said Mi Wenjuan, founder and CEO of VIPkid.

Different from offline courses, Mi Wenjuan, Lingo Bus is like the online version of the Confucius Institutes, providing one-on-one personaliz­ed Chinese lessons for children aged between 5 and 12.

Youngsters can learn Chinese through an online course where each lesson with a Chinese teacher lasts about 25 minutes. Such teachers are carefully selected. They should at least have a bachelor’s degree in teaching Chinese as a second language, a Mandarin proficienc­y certificat­e, and a minimum one year’s teaching experience.

The class is combined with interactiv­e videos and songs, which can help students to get involved in the learning environmen­t. Students gradually learn to sing a song effortless­ly, without even realizing it, or build their Chinese vocabulary with each passing day.

Also, children in these oneon-one classes do not feel nervous or any peer pressure.

Lingo Bus said it has enrolled more than 4,000 registered members from over 46 countries and regions including the US, Canada, Germany, Japan and Malaysia. Nearly 6,000 Chinese teachers have also applied to join the company’s faculty.

Lingo Bus foresees a bright future for itself given China’s growing influence as a global power, which is expected to continue to encourage foreign children to pick up Chinese-language skills.

Like its Chinese-focused subsidiary, VIPkid is building on its success in China to quickly set up its own global network of online platforms that teach English.

It has started its own research institute, with the first batch of funding exceeding $10 million, headed by US senior researcher­s including Bruce McCandliss, an education professor and cognitive neuroscien­tist from Stanford University.

“I hope to seek out new opportunit­ies for what we can learn in this new innovation, where 200,000 children in China are being tutored systematic­ally by 30,000 teachers in the United States. This has never happened in history before,” he said.

The Beijing-based startup also believes technology is important and key to globalizat­ion.

“Our core competitiv­eness is the integratio­n of teaching with advanced technology such as cloud computing, big data and artificial Mi said.

Big data and AI are two main technologi­cal innovation­s that the Beijing-based company uses in its platform, which digitalize­s and personaliz­es English education.

Teachers can adjust their teaching method using facial recognitio­n technology, which studies students’ facial expression­s to analyze their mood during lessons.

Similarly, virtual reality technology, which uses vivid pictures and 3-D scenarios, helps in delivering immersive learning experience­s for students.

“We believe the Belt and Road Initiative will give online education platforms more momentum toward connecting global educationa­l resources. We will endeavor to promote online Chinese learning in more countries and regions involved in the Belt and Road Initiative this year,” Mi said. intelligen­ce,”

Expanding our overseas business will be a major task this year ...” of VIPkid founder and CEO

 ?? PROVIDED TO CHINA DAILY ?? A foreign teacher with VIPkid interacts with students at an offline demostrati­on class.
PROVIDED TO CHINA DAILY A foreign teacher with VIPkid interacts with students at an offline demostrati­on class.

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