China Daily Global Edition (USA)

Content drives online culture boom Experts in Wuzhen discuss the social responsibi­lity and potential of China’s internet industry

- By FANG AIQING in Wuzhen, Zhejiang fangaiqing@chinadaily.com.cn

Online culture is flourishin­g in China, according to Gao Xiang, vice-minister of the Cyberspace Administra­tion of China.

Gao was speaking on Thursday at a sub-forum of the Fifth World Internet Conference on online cultural exchange and sharing in Wuzhen, Zhejiang province.

According to Gao, the number of netizens in China reached 802 million in June, 609 million of whom watch videos online.

Users of online games, livestream­ing services and literature-reading platforms have each exceeded 400 million.

The market size of the online cultural industry has been expanding continuous­ly, with online games generating revenues of 235.5 billion yuan ($34 billion) last year. Online video produced 52.1 billion yuan, livestream­ing approached 40 billion yuan, online music broke 17.5 billion yuan, and online literature saw a turnover of 12.8 billion yuan.

Equally, export sales of online cultural production­s are

As a demonstrat­ive example of an informatio­n economy, Zhejiang is responsibl­e for, and capable of, promoting online cultural exchanges. We will actively carry out online cultural exchanges, undertake efforts to let Zhejiang’s culture spread and tell the Zhejiang chapter of the Chinese story well. We’d like to contribute our strengths by sharing traditiona­l Chinese culture, the contempora­ry Chinese spirit and the achievemen­ts of social developmen­t with people from all over the world. Yang Yang, also increasing year-by-year.

As a demonstrat­ive example of an informatio­n economy, Zhejiang province has shown great progress in the field, according to Feng Fei, executive vice-governor of Zhejiang.

By the end of 2017, the province’s core digital industry accounted for 9.1 percent of its GDP, with the overall digital economy taking up more than 17 percent. The latter contribute­d nearly 40 percent to Zhejiang’s economic growth, Feng says.

With the growing potential Kenneth Fok, Wang Hongyan in content innovation, online cultural developmen­t is on the cusp of new opportunit­ies and challenges, one of which that needs to be overcome, Gao notes, is the building of a safe and positive cyberspace where younger netizens’ healthy developmen­t can be guaranteed.

As a major issue of global relevance, further cooperatio­n between civilizati­ons is needed to achieve this, according to Gao.

Pony Ma Huateng, chairman and CEO of Tencent Group, Li Dongsheng, says the company will continue to play a leading role in the industry and shoulder its responsibi­lities in the area.

Ma says Tencent continues to work on safeguardi­ng the quality of informatio­n that it handles and strengthen­ing protection­s for juveniles, especially with regards to online games.

Kenneth Fok, president of the Asian Electronic Sports Federation, says that the organizati­on is building a national research institute for esports and has encouraged the participat­ion Pony Ma Huateng, of influentia­l youngsters in the field to be part of the process.

Fok says it’s important to let the young people involved have their voices heard and to help them find their way in the profession.

Zhou Yuan, founder and CEO of zhihu.com, a popular question-and-answer service, says the internet is more than just an aggregator of influencer culture, fan culture and utilitaria­nism. It’s a place where participan­ts can help each other in Leo Caillard,

We can use digital technology to construct future museums on the basis of traditiona­l museums. We can use smartphone­s to appreciate art. New technology can help us to have better experience so that we can see not only the images, but also a new type of museum. Digital technology changes our relationsh­ip with time very quickly. In just several seconds’ time, everything can be connected.

I believe digital technology is the future of cultural heritage. Now it is a new technology, a tool to connect people, but in the future, it will be a global culture.

Digital technology should also realize human emotions, it should connect our stories and aspiration­s. It should connect art in the past and the present. Much of modern art is being based on digital technology. their areas of expertise.

Therefore, Zhou says, technologi­cal enterprise­s and social institutio­ns should pay more attention to online culture and go back to the starting point of using technology to make life better.

Wang Hongyan, head of the secretaria­t of the Central Committee of the Communist Youth League of China Central Committee, says the internet has been providing a broad stage for young people to participat­e in cultural-heritage preservati­on, creating quality Gao Xiaohong, Ediola Pashollari, work and promoting exchanges.

Earlier this year, the online TV series, Story of Yanxi Palace, not only gripped audiences in China but also was popular in 80 other countries and regions.

Its record-breaking ratings, in the view of Wang Xiaohui, chief content officer of iQiyi, proved that the internet has not only provided its users with quality content and more convenient access, but also the potential for people to create highlighte­d works of popular culture and present traditiona­l Chinese culture to a wider audience.

Ma says that Tencent has been working with key traditiona­l cultural icons, including the Great Wall and the Palace Museum in Beijing, on product developmen­t.

Such cooperatio­n has been extended to similar sites and organizati­ons in Europe, too.

“Compared with developed countries, China has competitiv­e resources and market potential in terms of its cultural industry. However, a big gap in the production model has led to poor output,” Ma says, adding that the power of technology should be harnessed. Zhou Yuan, cultural

executive vicegovern­or of Zhejiang province

vice-president of the All-China Youth Federation

We applied to host the Olympic Games to gain a platform upon which we can show China’s cultural, political, economic and technologi­cal achievemen­ts. The internet can play a big role in the promotion of that.

As the president of Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games, I believe we will ensure the full coverage of 5G internet during the games. Athletes will have their own digital space in which they will be able to share their stories in Beijing with family members, friends and fans worldwide.

president of the Asian Electronic Sports Federation

Young people play a role in the developmen­t of online culture. We should let them participat­e, listen to their voices and help them in a down-to-earth way. I think systematic and institutio­nal support is needed. head of the secretaria­t of the Communist Youth League of China Central Committee

Right now, informatio­n technology, represente­d by the internet, is developing rapidly. It has led new changes in social production, created new space for human life, enhanced people’s ability to know about and change the world, and resulted in the creation of a colorful online culture.

When entering the internet age, cultural developmen­t and mutual learning between civilizati­ons enjoy new ways, carriers and channels. The internet offers a broader space for young people to protect cultural heritage, pass on human civilizati­on, create quality work and promote communicat­ion. chairman and CEO of TCL

The traditiona­l TV industry must upgrade with the help of intellectu­al technology. Smart TV can provide various programs to watch, as well as community services and essential knowledge regarding subjects as diverse as medical treatment and e-shopping.

In our view the best ways to achieve this are: 1. Form a business model of hardware+internet; 2. Establish a big data analyzing system to better meet customers’ needs; 3. Build “over the top” — or OTT — operationa­l industrial chains, such as standalone products and services that are distribute­d solely over the internet; 4, Promote new products.

I believe in the future, TVs will become smarter with greater functional­ity and new services, and they will become an important symbol of the smart home, providing a better experience for customers. chairman and CEO of Tencent Group

Internet technology has energized and greatly changed the traditiona­l cultural industry.

The lifting of Tencent Group’s status in the global cultural market is a microcosm of China’s internatio­nal exchanges on online culture. Chinese enterprise­s have become the main carriers of the internet industry. As platforms with certain social functions, they will exert great impact on society in all respects. Therefore, we should emphasize the mutual empowermen­t between cultural values and social benefits. And this is Tencent’s lifeline. director of Leo Caillard Art Studio of France professor at Communicat­ion University of China

The younger generation is seen as “digital natives”. Taking the internet as a platform and young people as the main body, determinin­g how to build a community of a shared future in cyberspace has become an important issue for China’s higher education in the new era.

The internet has not only changed social life but also redefined education. Disseminat­ing internet knowledge, teaching internet skills and cultivatin­g cyber literacy are new concerns in online eduction during the era. We should further explore new ideas, channels and developmen­t opportunit­ies for specialize­d education amid media convergenc­e.

secretaryg­eneral of World Assembly of Youth

We need the internet not only as a technology, but also a cultural artifact. Cyberspace has founder and CEO of Zhihu

The internet does not only represent a culture of popularity, fans and material gains. Another important cultural force is that we young people can help each other and add to the valuable informatio­n online by offering knowledge we are familiar with. In this kind of culture, if you are attentive you will win. This culture contains an ethos of mutual help and mutual improvemen­t in ways to pursue new knowledge.

 ?? CHEN ZEBING / CHINA DAILY ?? Yang Yang, vice-president of the All-China Youth Federation, addresses a sub-forum on online cultural exchange and sharing during the Fifth World Internet Conference in Wuzhen, Zhejiang province, on Thursday.
CHEN ZEBING / CHINA DAILY Yang Yang, vice-president of the All-China Youth Federation, addresses a sub-forum on online cultural exchange and sharing during the Fifth World Internet Conference in Wuzhen, Zhejiang province, on Thursday.
 ?? CHEN ZEBING / CHINA DAILY PROVIDED TO CHINA DAILY ?? Left: Li Dongsheng (left), chairman and CEO of TCL, and Kenneth Fok (second right), president of the Asian Electronic Sports Federation, attend the sub-forum. Right: Story of Yanxi Palace, an online TV series starring Qin Lan (third right) and Nie Yuan (second right), gripped audiences in China and abroad this summer.
CHEN ZEBING / CHINA DAILY PROVIDED TO CHINA DAILY Left: Li Dongsheng (left), chairman and CEO of TCL, and Kenneth Fok (second right), president of the Asian Electronic Sports Federation, attend the sub-forum. Right: Story of Yanxi Palace, an online TV series starring Qin Lan (third right) and Nie Yuan (second right), gripped audiences in China and abroad this summer.
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 ??  ?? brought some opportunit­ies for us that are of vital importance in this century, we believe.However, it also brings some challenges. Can young people maintain their mental health when they, at present, have too little face-to-face communicat­ion? I think the internet should give young people more positive energy. Young people have a responsibi­lity to communicat­e, to spread culture and to exchange ideas, instead of engaging in cyberbully­ing.
brought some opportunit­ies for us that are of vital importance in this century, we believe.However, it also brings some challenges. Can young people maintain their mental health when they, at present, have too little face-to-face communicat­ion? I think the internet should give young people more positive energy. Young people have a responsibi­lity to communicat­e, to spread culture and to exchange ideas, instead of engaging in cyberbully­ing.
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