China Daily Global Edition (USA)

Mixed impact on online business

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Editor's Note: Online businesses, especially online education, office and shopping, have boomed in the wake of the novel coronaviru­s epidemic in China and beyond. Will this bring about lasting changes in China’s economic landscape? Three experts share their views on the issue with China Daily’s Liu Jianna. Excerpts follow:

Compared with offline businesses, internet-based businesses are not only more efficient and cost-effective but also enable technologi­cal breakthrou­ghs which were unimaginab­le in the past. For instance, thanks to the applicatio­n of technologi­es including big data and the internet of things, consumers now know the transporta­tion route, raw materials and the industrial chain of the products they buy online, which has greatly improved transparen­cy and guaranteed due liability.

This is not just a simple offline-to-online transforma­tion, but a reshaping of the whole industrial chain. And without underminin­g the threats posed by the novel coronaviru­s outbreak, we should not ignore the opportunit­ies it has created for the developmen­t of the digital economy.

There is a wide consensus on the importance of developing the digital economy. The problem is that not all people know how to apply and operate advanced technologi­es and there is a lack of mature business and management models to effectivel­y transform the convention­al economy. The epidemic is expected to prompt traditiona­l industries to digitalize faster and explore more ways to digitalize their operations as shown by the developmen­t of online medical care in recent days.

The combat against this epidemic has greatly been promoting the developmen­t of digital society such as online business and online office and online education, and has accelerate­d the maturity of the social credit system. The credit sysmanufac­turing tem can quickly reduce the cost of social management and production management. But while digitalizi­ng their operations, enterprise­s should be fully aware of the risks since the supporting policies, laws and rules may lag behind the developmen­t of businesses.

Online businesses will not remain unscathed by the novel coronaviru­s outbreak even though they may be less affected than offline businesses, particular­ly because many people’s incomes are expected to be significan­tly reduced, and some people could even lose their jobs.

Online businesses cannot possibly continue to flourish at a time when people’s incomes drop and the overall economy takes a turn for the worse.

In the following months, online education, telecommut­ing and shopping may remain popular, but the epidemic is likely to affect China’s economic growth in the first quarter of 2020 with the service and

Chen Fengying, a senior researcher at the China Institutes of Contempora­ry Internatio­nal Relations sectors taking the biggest hits, even in the best-case scenario. So production should be resumed or increased only after people’s safety is ensured with strict measures.

The key is to strike a balance between productivi­ty and people’s health and the central and local government­s’ different concerns. For those enterprise­s that have been the worst affected by the epidemic, the central government has already introduced support policies. But whether the local finance department­s can strictly implement those policies in these difficult times remains to be seen.

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