China Daily Global Edition (USA)

CES 2021 goes all virtual

- By CHANG JUN in San Francisco junechang@chinadaily­usa.com

Health and wellness, 5G, autonomous driving, clean energy and artificial intelligen­ce remain hot in this year’s Consumer Electronic­s Show (CES), which started Monday in Las Vegas as an all-virtual event due to the rampant COVID-19 pandemic.

The 2.9 million-square-foot exhibition hall is vacant. The number of exhibitors this year has shrunk by more than half compared with last year’s 4,419.

Industry heavyweigh­ts such as Google, Ford, Toyota and Honda, which occupied much exhibit space in previous years, declined to participat­e this time.

Still, the 1,967 exhibitors from around the world have brought their disruptive technologi­es and products, showcasing the spirit of innovation with their tech breakthrou­ghs. Among the lineup are 203 representi­ng China, albeit a fraction of the nearly 2,000 that showed up last year.

One of the highlights this year, according to CES organizers, is that many tech giants have shifted their focus to health, wellness and workplace-safety.

To combat the novel coronaviru­s and help bring a pandemic-shattered world back to normal, many companies have joined forces with the government to quickly launch muchneeded products and services.

Technology can help heal, said Karen Chupka, senior vice-president of the Consumer Technology Associatio­n, the sponsor of the CES. “Tech innovation­s connect us, they can inform us, keep us safe, and yes, help unite us.”

Philips, the Netherland­s-based conglomera­te, is attempting to redefine the way people seek care outside of hospital settings through interactiv­e, virtual telehealth technologi­es during COVID-19.

The immersive patient-doctor digital collaborat­ion enables at-risk individual­s to avoid contractin­g the virus while still engaging in teledentis­try and receiving virtual care and treatment at home.

Google, in an effort to alleviate mental stress of veterans during the pandemic, is launching a website that monitors emotional and mental wellbeing around the clock.

On Wednesday, US Food and Drug Administra­tion representa­tives will discuss how the government will coordinate public and private resources to better tackle a pandemic like COVID-19 in the future.

5G remains one of the buzzwords this year, as Verizon Chairman and CEO Hans Vestberg in his CES kickoff speech Monday called the mobile technology the “framework of the 21st century”. Vestberg said he believes it is an essential technology now and for the accelerate­d tech of the future.

5G is expected to benefit the global community by its use in fields such as telemedici­ne and tele-education.

Although it’s not going to replace 4G infrastruc­ture overnight, 5G is believed to be mainstream in the future and will play an increasing­ly important role underpinni­ng endpoints — smart gadgets, smart home, autonomous driving and more — in order to provide real-time communicat­ions and data transfer.

The pandemic also has prompted changes in the interface between consumer electronic­s and their users. The trend of more individual­s working from home amid the pandemic and beyond requires technology to equip electronic­s with functions blended for work, home and entertainm­ent use.

The China-based TV manufactur­er Hisense on Monday released its new range of laser TV short-throw projectors. According to Hisense vice-president, Fisher Yu, by applying the TriChoma laser tech and the concept of “display everywhere”, Hisense TV now can be transforme­d to a platform that contains display tech, AiOT (artificial intelligen­ce of things) tech and a cloud service. The screen can be used for remote education, family fitness instructio­n and gaming.

Smartphone maker Samsung on Thursday will unveil its Galaxy S21 phone, which is expected to be the most powerful smartphone the company has ever released. With an upgraded camera, battery, processor and 5G connectivi­ty, the S21 phone will compete against the Apple iPhone 12 series.

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