China Daily Global Edition (USA)
Reporters look on as the results of a vote are displayed in the House Chamber of the US Capitol building in Washington, DC, on Wednesday. CES: Chinese firms spreading their wings The vote to elect a speaker for the US House of Representatives is the first
Chinese enterprises, no matter whether they’re big names, unicorn startups or small firms, share a common
Country goal at this year’s CES — to go overseas seeking more growth opportunities in the post-pandemic era.
continues to
To fulfill that goal, they are bringing their best products to Las Vegas, hoping to increase global exposure
solidify intl and optimize overseas market share with their international
exchanges business partners.
At the Las Vegas Convention Center, China’s major consumer electronics producer TCL installed its 1,600-square-meter “May the world enjoy booth peace adjacent and to people those of of all competitors countries such live in as happiness,” Sony, LG, Samsung President and Xi Panasonic. Jinping said in his On 2023 the New CES floor Year display Address. are TCL’s ultra-large-screen The Chinese leader Mini has LED again QLED TV extended lineup, his sound heart bars, to smartphones, people all and over augmented the world who reality are demonstrations, facing common challenges among others. as well as “changes unseen Mark in Zhang, a century”, general assuring manager of NABG, renewed TCL Chinese Industries, strength said that and only by contributions competing against ahead. the strongest players The Chinese worldwide strength and surviving comes in the from most the country’s competitive social market and can economic a company resilience grow. despite difficulties. According In the course to industry of 2022, observer China Omdia, encountered global various sales of natural TCL smart disasters screens including reached earthquakes, 10.15 million sets in floods, the first droughts half of and 2022. wildfires, The market share of TCL smart screens in sales volume in the global LCD TV market ranked second, first among Chinese brands and third in the US. TCL’s sales of premium QLED smart screens and Mini LED smart screens are leading the global market. North America, the United States in particular, has been the most important and biggest market for TCL, said Zhang. “We are user-cen-tric and committed to only provid-ing customers their best experiences with purchase, usage and client ser-vice,” he explained. “We remain in close cooperation and collaboration with American high-tech giants such as Google, Roku and Dolby,” Zhang said. “On the global stages, we continue to work with leading players in the fi elds of Mini LED, QLED TVs, AR/VR, 5G, AI and cloud computing.” As a Chinese manufacturing com-pany that went global earlier than its counterparts, TCL has transformed from internationalization to global-ization after more than two decades. “We are the witness and one of the benefi ciaries of this process,” he said. EcoFlow, a Shenzhen-based tech unicorn that makes and sells power station and battery-storage devices for home use, echoed Zhang’s view. “The majority of our annual rev-enue, roughly $1 billion in total, has been generated from sales in our overseas market,” said Amy Ma, who works for international outreach at EcoFlow. “We have to prioritize the needs and wants of our clients.” At CES Unveiled, a small media-preview session Tuesday, Ma said the Blade, a robotic lawn-sweeping mov-er that won the CES 2023 Innovation Award, drew an influx of ardent visi-tors, many of them Europeans and Americans. People are worrying about high power costs and the aftermath caused by extreme weather, said Brain Essenmacher, head of business development at EcoFlow. “We try to address challenges around energy insecurity and meet clients’ demands for reliable, aff ord-able and sustainable energy,” he added. Their solution to household ener-gy-generation and storage requires interconnections and collaboration of many parties — manufacturers in China’s Guangdong province, inter-national logistics, warehouses in Europe and North America, online and offline sales. “Our business is brisk at this moment,” said Ma. “However, we are looking for more opportunities. That is why we came to CES. ”For Tony Wang, founder of Shen-zhen-based Leiyin Audio, his travel from China to Las Vegas is to signify his sincerity and enhance existing cooperation with his US partners. Wang, a graduate majoring in electrical engineering, started his business in Guangdong province in 2006. It gradually morphed into a provider of high-end headphones, earphones, headphone amplifi ers, digital amplifi ers and decoder-DAC for a composition of international niche-market users. “I cannot walk so far without extending my business abroad,” said Wang, emphasizing the importance for an enterprise to search for global opportunities, or chuhai. “It has been three years since I last sat and talked face to face to them (partners) in America,” said Wang. “Fortunately, our mutual trust is proven to be vigorous. ”Wang said that fl ying from China two weeks ago to Las Vegas was a trip beyond exhausting, “but it is worth it” and he looked forward to signing several business contracts at CES. Sam Zhu, founder of Shenzhen-based Kejinming Electronics (KJM), however, wanted to bring a little more than his Chinese counterparts did to CES. Since the establishment of KJM in 2010, Zhu and his team have been dreaming of breaking the tech monopoly of major players in manufacturing electronic products, including projectors, digital photo frames, DVD/projector combos, and tablets. “To outperform competitors, we need to be really good,” he said. Before 2020, when the COVID-19 pandemic hit the US, it was an annual routine for KJM to book a CES booth and fly a team into Las Vegas. “We tour, study, observe, talk and learn from international players in this industry,” he recalled. “Now, we have in our hands a few technology specialties that others are craving. ”As a result, this time Zhu is at CES to wait for potential partners that need to pay for “his or her hefty tuition”, he joked.