T TIC AUTOMAKERS TO STEP OUT INTO OVERSEAS SALES

iis also available for countries.Measurgth,seat g the seven- fofor a big family as a utttle or can be used

ggrandeur, while the uurious, providing a ccond-row seats are tt-class seats on an ppped with electric eentilation and masthe addition of nndly cabinmateride d is exceptionally

battery pack, the m on one charge. It orsepower, a top d top speed of 200

e ent extensivetestgion g for over 100 d distance of 52,200 o ompassed various t ty streets, suburand challenging environments like mountains, coastlines and tunnels in countries such as Norway, Sweden, the Netherlands and Denmark.

Passion

At the 2023 eCarExpo in Copenhagen in late October, Europe’s largest electric vehicle fair, Voyah exhibited the Dream and the Free, and held the European premiere of the Passion sedan.

The electric sedan is the first model based on Voyah’s latest platforms, ESSA and SOA, which help the Passion to reach a class-leading level in a number of aspects, including performance and safety.

These elements have made the sedan an exclusive choice for car buyers. And the Passion offers global customers a refreshing taste of traditional Chinese culture and Oriental aesthetics.

Yet beneath the charming looks is a wild beast made possible by Voyah’s technological prowess.

The Passion can accelerate from 0-100 km/h in 3.8 seconds, rivaling an eight-cylinder supercar. Its top speed, which is class-leading, can reach 210 km/h thanks to the output of its batteries, which can reach 500 kW.

Alexander Bachmann, head of product at Voyah in Denmark, said that although Voyah is a new player in Europe, it is backed by Dongfeng Motor, which has more than 50 years of experience in vehicle production.

“Voyah products are competitive and we believe they are a strong value option in the Danish premium market,” Bachmann said at the expo.

“The combination of high quality, technology, electric range, high level of comfort and the design make the cars a strong and complete offer in the market, and our dealer network covers the entire country,” he added.

In mid-April, Voyah held a launch event in Italy, introducing its three models to the country. The first batch of 100 Voyah vehicles quickly sold out.

Bruno Mafrici, CEO of the Italian dealership CarMobility, holds Voyah’s products in high regard and expresses full confidence in the prospects of their cooperation with Voyah.

“Voyah boasts excellent performance, comfortable rides and high safety standards, surpassing traditional luxury cars in Europe. We are committed to working closely with Voyah to provide Italian users with outstanding products and an unparalleled car-buying experience,” Mafrici said.

Within two years, Voyah successively entered European countries including Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic and Italy.

Beijing auto show

At the ongoing Beijing International Automotive Exhibition, running from April 25 to May 5, Voyah is presenting its whole lineup and latest technologies.

The automaker announced its new overseas strategy, focusing on Spain, Germany, Portugal, Belgium and other European markets, in efforts to lead the new era of Chinese brands overseas.

Voyah’s international expansion is a microcosm of the growth of the Chinese auto industry. China replaced Japan as the No 1 vehicle exporter in 2023.

According to the China Association of Automobile Manufacturers, the country’s vehicle exports totaled 4.14 million units in 2023, up 63.7 percent year-on-year. Of them, NEV exports reached 1.2 million units, jumping 77.6 percent year-on-year.

When talking about the advantages of Chinese NEV exports, Lu said: “China has the first-mover advantage to export. Whether in terms of electric technology or smart technology, we are relatively ahead.

“Second, there’s an advantage in the industry chain. We have a complete new energy industry chain, from chips and electronic controls to motors, making China a comprehensive hub. This is also why Tesla chose to establish a factory in China.

“After decades of development, China’s auto industry has formed a solid understanding of traditional auto technology. For example, Voyah, when competing with luxury brands such as BMW, Mercedes-Benz and Audi, demonstrates strong competitiveness in terms of handling, safety, smoothness and comfort.”

Milestone

On April 9, the 100,000th Voyah, a new Dream MPV, rolled off the production line from its factory in Wuhan.

With monthly sales increasing for seven consecutive months in 2023 and annual production and sales exceeding 50,000 vehicles in that year, Voyah’s cumulative production has reached 100,000 vehicles. It demonstrates an accelerated pace of high-quality development, driven by strong demand in the market.

You Zheng, deputy general manager of Dongfeng Motor and chairman of Voyah, said: “This is a milestone in the history of Voyah automobiles and a significant event in the history of Dongfeng’s NEV development. It signifies that Dongfeng’s efforts to build a high-end intelligent new energy brand have entered a new stage of development.”

He added that Voyah will strive to achieve the second milestone of producing another 100,000 vehicles this year, aiming to double its annual sales volume.

Voyah’s achievements can be attributed to its strong focus on technology and unwavering commitment to product development.

The brand has filed a number of patents applications, with 3,006 of them granted, averaging more than 800 per year and leading the way in NEV patent growth.

It has introduced cutting-edge technology, including the ESSA and SOA intelligent electric drive systems, and has taken the lead in areas such as NEV platforms, powertrains, electronic architecture, batteries, body and chassis.

Its technical expertise has vaulted Voyah to the forefront of intelligent development, creating a new benchmark for China’s automotive industry.