Jaguar To Be AllElectric By 2025/ Land Rover 60% Electric By 2030

Jaguar Land Rover is laying out its ambitious electric vehicle plans. For Jaguar - it means an all-electric lineup by 2025. For Land Rover - it means six pure electric SUVs in the next five years - with the first making its appearance in 2024. The brand’s newly announced EV plans are part of JLR’s new “Reimagine” global strategy. JLR says the Jaguar and Land Rover EV’s will have separate architectures with distinct personalities. Ultimately, JLR says both brands will offer pure electric power, nameplate by nameplate, by 2030. By 2030 the plan is for 100% of Jaguar sales to be all-electric while Land Rover won’t quite be there yet. JLR says around 60% of Land Rovers sold by the end of the decade will be equipped with zero tailpipe powertrains. “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group,” said Theirry Bollore, Chief Executive Officer.

“We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.” Jaguar says by the mid-2020s, the brand will be a purely electric brand with a new portfolio of design and emerging technologies. Although the nameplate may be retained, Jaguar says the planned Jaguar XJ replacement will not form part of the lineup, as the brand looks to realize its unique potential.

Jaguar Land Rover says its goal is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Part of the plan is hydrogen fuel-cell power development. JLR says development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.

The automaker also says a new centralized team will be empowered to “build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments.” It plans to invest annually in electrification technologies and the development of connected services “to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.” The automaker also says its flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.