PopUp Bagels expanding in state and nationwide
where one corporate account maintains a standing order for 25 dozen bagels daily.
PopUp Bagels has Connecticut locations in Westport — where founder Adam Goldberg lives and runs the company — as well as in Greenwich and Redding. In New York City, PopUp Bagels is located on Thompson Street a few blocks south of Washington Square Park, with another in the works for the Upper West Side.
The company has additional locations in a seafood market in Wellesley, Mass., and a hotel in Palm Beach, Fla.
In Connecticut and New York, customers can walk in during store hours to purchase smaller numbers of bagels, though Popup does not sell bagels singly or sliced.
PopUp offers a rotating lineup of “schmear” spreads, holding a big reveal for the flavors of the week as is the case with
Crumbl Cookies rotation.
This week’s surprise schmears are butter chimichurri, and pink peppercorn and for its cookie honey cream cheese. Smoked salmon, whitefish salad and trout role are also menu mainstays.
Goldberg told CT Insider on
Tuesday that the company has plans for a huge expansion in the near future.
“We’re in hiring mode on all levels,” Goldberg said. “We’re excited to keep growing — we’re building our team and it feels like a lot happening very fast, very slowly.”
Goldberg said he is also weighing whether or not to offer franchising to fuel the PopUp expansion nationally.
“The only way we intend to franchise is if we keep the vibe of the business the same,” Goldberg said.
“If it allows us to be in more markets sooner, then we’re all for it. We just don’t want to lose our quality and our passion for what it is, but we probably get 15 or 20 requests a week from people asking if we franchise.”
Includes prior reporting by staff writers Andy Blye and Layla Schlack.