Rolling Loud returns to Southern California
Not seen locally since 2019, the hip-hop festival will bring Future, Travis Scott, Playboi Carti and more
Rolling Loud, the global, touring hip-hop music festival, is making its mighty return to the West Coast, this time settling into a new home at Hollywood Park in Inglewood through Sunday.
Future, Playboi Carti and Travis Scott will headline the three-day festival, with a set from Lil Wayne on its closing night. Other mainstream and up-and-coming acts include Lil Baby, Lil Uzi Vert, Moneybagg Yo, 2 Chainz, Shenseea, OhGeesy, Rubi Rose and Tyga. In addition, leading ladies of the genre including Ice Spice, Saweetie, Bktherula and Kamaiyah will take over the stages.
Coming back after pandemic-forced shutdowns, Rolling Loud has brought events to New York, Miami, Portugal and Toronto but hasn't come to the Los Angeles area since it took over Banc of California Stadium (now BMO Stadium) in 2019. The fest also marks Scott's first headlining performance in the U.S. since the deadly crowd surge in which 10 people died at his 2021 Astroworld Festival in Houston. He was also set to play at the 2022 Coachella Valley Music and Arts Festival in Indio but quickly dropped off the bill following the loss of life.
With Rolling Loud relocating to Hollywood Park, adjacent to SoFi Stadium, it will be the first major music festival on those redeveloped grounds, making it a milestone moment for the city and neighboring communities that spawned numerous hip-hop icons through the decades including Snoop Dogg, Dr.
Future will headline the third day of the Rolling Loud California music festival at Hollywood Park in Inglewood on Sunday, which will also have a set from Lil Wayne.
When: Through Sunday Where: Hollywood Park, 1011Stadium Drive, Inglewood
Tickets: $329 three-day general admission, $479 three-day general admission plus, $849 three-day admission VIP, $999three-day admission VIP plus Munchie Pack. All passes are available at rollingloud.com/cali.
Dre, Eazy-E, Kendrick Lamar and Nipsey Hussle.
“When you look at the connection that Hollywood Park and SoFi Stadium have with the community and the rich hip-hop history in Inglewood already, we saw it as the perfect marriage,” Adolfo Romero, vice president of programming at Hollywood Park, said during a recent phone interview. “It's going to build that bridge of community and hip-hop, and we can't wait to see that grow with Rolling Loud.”
Since 2023 marks 50 years of the ever-evolving genre, bringing a hip-hopfocused festival like Rolling Loud to one of the birthplaces of this music made sense to the event producers. Being the first major multiday music event to take over Hollywood Park, finding ways to work with the community was a critical factor in making it all come to life, Romero said.
As a result, Hollywood Park and Rolling Loud worked with Inglewood's City Council and local organizations, eateries and businesses to include the city in the three-day fest. Romero and Rolling Loud producers said they also gave over 3,000 tickets to members of the community to ensure that neighbors could come out and experience the festival, too.
“We wanted to give everyone a little taste of what Inglewood has to offer,” Romero says. “We're bringing a local feel to what we call a global sports and entertainment destination, and I really think fans, especially those from Los Angeles, will appreciate that.”
Romero said Hollywood Park hopes to continue to host Rolling Loud for years to come, ensuring that Inglewood remains a destination for hip-hop music and concerts.
“Overall, we've always been intentional about how we book events within Hollywood Park, and this is just one of them,” Romero said. “Bringing hip-hop to the forefront is important, and hopefully, the community feels like this is a piece of them.”