Tyler Perry’s ‘Madea’ tops Cruise’s ‘Jack Reacher’ se­quel

Daily Freeman (Kingston, NY) - - KICKOFF - Pho­tos and text from wire ser­vices

LOS AN­GE­LES » Tyler Perry bested Tom Cruise at the box of­fice this week­end.

Perry’s “Boo! A Madea Hal­loween” opened in the top spot with an es­ti­mated $27.6 mil­lion, edg­ing Cruise’s “Jack Reacher: Never Go Back” into se­cond place, ac­cord­ing to stu­dio es­ti­mates Sun­day.

It’s the third best open­ing for a “Madea” movie, be­hind “Madea Goes to Jail” and “Madea’s Fam­ily Re­union” and a sign of the char­ac­ter’s long­stand­ing ap­peal to au­di­ences.

To mar­ket the film, which re­port­edly cost $20 mil­lion to pro­duce, Lion­s­gate lever­aged the so­cial me­dia au­di­ences of Perry and his cast as well as pro­mo­tional videos like one fea­tur­ing Jimmy Fal­lon as Trump along­side Madea that ended up go­ing vi­ral.

“Tyler Perry is a movie star. Tyler Perry is a mogul. The Madea char­ac­ter has pro­vided box of­fice div­i­dends for years. It’s a per­fect com­bi­na­tion, Madea and Hal­loween right be­fore Hal­loween,” said comS­core se­nior me­dia an­a­lyst Paul Der­garabe­dian.

That tim­ing, along with the promis­ing A Cine­maS­core, should bode well for the film’s se­cond week­end over Hal­loween.

“A Madea Hal­loween” proved to be the strong­est of the slew of se­quels this week­end, top­ping even the star power of Tom Cruise, whose “Jack Reacher: Never Go Back” took in $23 mil­lion for Para­mount Pic­tures.

It’s a far cry from Cruise’s suc­cesses with the “Mis­sion: Im­pos­si­ble” movies for Para­mount, but it did do sig­nif­i­cantly bet­ter than the first “Jack Reacher,” which opened right be­fore Christ­mas in 2012 to $15.2 mil­lion. That film went on to gross $80.1 mil­lion do­mes­ti­cally and $218.3 glob­ally. The se­quel, directed by Ed­ward Zwick and cost­ing $60 mil­lion, will also likely be mak­ing the bulk of its money from in­ter­na­tional au­di­ences.

Com­ing in third this week­end was the hor­ror pre­quel “Ouija: Ori­gin of Evil” with $14.1 mil­lion — just the lat­est in a string of highly fruit­ful and mod­estly bud­geted hor­ror pics this year, in­clud­ing “The Con­jur­ing 2,” “Don’t Breathe” and “Light’s Out.”

Holdovers “The Ac­count” and “The Girl on the Train” rounded out the top five with $14 mil­lion and $7.3 mil­lion.

Less suc­cess­ful was 20th Cen­tury Fox’s com­edy “Keep­ing Up with the Jone­ses,” which launched with a tepid $5.6 mil­lion. The film, star­ring Isla Fisher and Zack Gal­i­fi­anakis as a pair of bor­ing sub­ur­ban­ites in­trigued by the ar­rival of a glam­ourous new cou­ple played by Jon Hamm and Gal Gadot was sav­aged by crit­ics.

In lim­ited re­lease, the crit­i­cally ac­claimed com­ing-of-age drama “Moon­light” got off to a ro­bust start in four the­aters with $414,740 and many sell­out show­ings. It’s a mas­sive re­sult for a film with no big stars and a fairly un­known direc­tor in Barry Jenk­ins.

“That’s an Os­car movie to look out for. It’s go­ing to be on ev­ery­one’s Os­car radar now,” said Der­garabe­dian. “Moon­light” will be ex­pand­ing in the com­ing weeks.

Michael Moore’s sur­prise doc­u­men­tary “Michael Moore In TrumpLand” also raked in $50,200 from two the­aters this week­end.

Over­all, it’s the first “up” week­end at the box of­fice in over a month. Der­garabe­dian noted that it’s an in­ter­est­ing mar­ket for films right now, which have a lot of com­pe­ti­tion in the­aters in ad­di­tion to the dis­trac­tion of the elec­tion.

“There’s a lot go­ing on, but this is a good week­end,” he said.


In this im­age re­leased by Lion­s­gate, Tyler Perry por­trays Madea in a scene from, “Tyler Perry’s Boo! A Madea Hal­loween.”

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