Daily Freeman (Kingston, NY)

‘Dunkirk’ conquers ‘Emoji,’ ‘Atomic Blonde’ at box office

-

“The Emoji Movie” survived negative reviews but couldn’t conquer “Dunkirk,” which had enough fight left to conquer the box office for a second weekend in a row.

Down only 44 percent from its first weekend, director Christophe­r Nolan’s World War II film earned $28.1 million to take first place, according to studio estimates on Sunday. “Dunkirk” has grossed $102.8 million domestical­ly to date.

Sony Pictures Animation’s “The Emoji Movie” finished second with $25.7 million. The film featuring the voices of T.J. Miller and Anna Faris as anthropomo­rphized emojis got pummeled by critics. It’s currently resting at a dismal 8 percent on Rotten Tomatoes, but audiences still turned out.

“It’s great when the critics and audiences are in sync but in the end it comes down to: Has the film reached the intended audience?” said Adrian Smith, Sony’s president of domestic distributi­on. “Seeing these results, it clearly has.”

Sony is expecting the film, which cost an estimated $50 million to produce, to play well for the rest of the summer.

The divide between reviews and a film’s success has been a continuing topic this summer, as some films, such as “Baywatch,” capsized under poor reviews, and others like “The Emoji Movie” seemed immune.

“Kids don’t care about reviews, and there is a severe lack of family films in the marketplac­e,” said Paul Dergarabed­ian, a senior media analyst for comScore.

But “The Emoji Movie” also fell at the box office throughout the weekend after a strong Friday when it placed No. 1, which Dergarabed­ian thinks could be due to negative word of mouth on social media. By contrast, the extremely well-reviewed “Dunkirk” rose throughout the weekend.

Also holding on quite well is Universal Pictures R-rated comedy “Girls

Newspapers in English

Newspapers from United States