Ford looks to snap 16-year Coca-Cola 600 drought
It’s been 16 years since Mark Martin won the Coca-Cola 600, and a Ford driver has not been to victory lane for the marquee event since. A Ford driver hasn’t hoisted a Cup championship trophy since 2004, either.
There have been some highlights during this past decade of mediocrity, but coming up empty every year in the chase for NASCAR’s biggest prize got very tiring to the Ford group.
“Four years ago we got very serious about, ‘We don’t just want to be here, we want to be here to win,”’ said Mark Rushbrook, global director at Ford Motor Co. “To do that, we knew we had to fix everything.”
Ford Performance was launched along with a technical center created as the headquarters for engineers to assist its teams across multiple series. Its first success came two years later when Ford returned to Le Mans on the 50th anniversary of its 1966 victory and won the GT class.
Gains have been made across all Ford’s motorsports programs, and the company is currently the hottest manufacturer in NASCAR. Ford has won seven of the 12 Cup points races this season, its 2,296 laps led account for 59 percent and Ford drivers have 17 stage victories.
Kevin Harvick is the force behind that success with five Cup victories, including the last two. Add his Saturday night win in the $1 million All-Star race, and Harvick is on a three-race winning streak.
That bodes well for Ford in
Sunday night’s Coca-Cola 600, a race Ford drivers won four consecutive years from 1999-2002. The blue oval has not triumphed in NASCAR’s longest race of the year since.
Harvick has five of the Ford seven wins this season, and Joey Logano and Clint Bowyer have also been to victory lane. Ford drivers hold seven of the top 10 spots in the Cup standings. Matt Kenseth, who drove a Ford to two Daytona 500 wins and
the 2003 championship, returned to the manufacturer earlier this month to help Roush Fenway Racing catch Ford front-runners StewartHaas Racing and Team Penske.
Logano, winner at Talladega this year, noted Toyota was the dominating brand at this point last season. SHR, in its first year with Ford, wasn’t a strong title contender and Penske drivers Logano and Brad Keselowski felt overmatched in their aged Fusions. Ford will move to the Mustang in an update in 2019, but tweaks to the rules package have
helped Ford teams catch Toyota.
“Last year, the Toyotas were on fire and really good,” Logano said. “I think this year with some of the rules changes and really the way the rules have been regulated, enforced, it has brought it to more of an equal playing field.”
Kurt Busch was the last Ford driver to win a Cup title, in the 2004 launch of the playoff system, and it capped consecutive championships for the manufacturer. He believes the commitment from the company has always been the same, from Edsel Ford II
on down, but the engineering support has dramatically improved.
“The Ford Performance group, I see it everywhere, with all their different forms of motorsport collaborating together,” Busch said. “Whereas Ford Racing before ... felt like it was more focused on the NASCAR program and didn’t use information from IndyCar or Cosworth in Formula One or sports cars. What I see now is information channels that are able to communicate quickly and gather data from all different branches of motorsports that Ford is involved in.”