Jer­sey Mike’s opens shop in West Ch­ester

New Jer­sey-based fran­chise with world­wide lo­ca­tions finds a new mar­ket closer to home

Daily Local News (West Chester, PA) - - FRONT PAGE - By Brian McCul­lough bm­c­cul­lough@21st-cen­tu­ry­media.com @wc­dai­ly­lo­cal on Twit­ter

New Jer­sey-based fran­chise with na­tion­wide lo­ca­tions finds a new mar­ket closer to home.

WEST CH­ESTER >> It has taken a while – 60 years – for Jer­sey Mike’s to make its way from Point Pleas­ant, N.J., to Ch­ester County and other Philadel­phia sub­urbs but now that it’s here it plans to grow.

The na­tional sub shop op­er­a­tor with 1,200 stores in the U.S. and three in Aus­tralia opened in early Au­gust in a shop­ping cen­ter in the 300 block of East Gay Street. The lo­ca­tion had been an At­lanta Bread Co. restau­rant at one time.

Jer­sey Mike’s now has plans to open in the Phoenixville/Oaks area, in Glen Mills and in Hor­sham by the end of the year.

“We’re grow­ing as fast as we can – but with the right peo­ple,” said Bill Far­ley, area di­rec­tor for the Philadel­phia re­gion, which in­cludes many lo­ca­tions in South Jer­sey. “We’ve been look­ing at a lot of real es­tate all over the re­gion, and this place re­ally jumped out at us. It’s right up­town and the fact that it had ded­i­cated park­ing was huge.”

The sand­wich shop’s of­fer­ings fea­ture a sig­na­ture olive oil blend, red wine vine­gar and spices as well as bread that’s baked on site each day.

It sells cold hoa­gies, cheeses­teaks, wraps, sides, drinks and desserts. It has catered a few West Ch­ester Uni­ver­sity foot­ball gath­er­ings and adopted the West Ch­ester United Soc­cer Club for its area char­ity work since open­ing last month, Far­ley said.

“We raised $3,000 for them,”

said Far­ley, who started at the chain’s orig­i­nal store in Point Pleas­ant 16 years ago. “We want to make a dif­fer­ence in the com­mu­ni­ties where we are.”

Op­er­at­ing Part­ner Cierra Pol­lock agreed.

“Jer­sey Mike’s has made such a pos­i­tive im­pact on my life and I can’t wait to have the chance to im­pact some­one else’s life,” Pol­lock said.

Since 2010, the com­pany said, Jer­sey Mike’s lo­ca­tions through­out the coun­try have raised nearly $18 mil­lion for lo­cal char­i­ties and have dis­trib­uted more than 1.5 mil­lion free sub sand­wiches to help nu­mer­ous causes. This year, the com­pany’s Sixth An­nual Jer­sey

Mike’s Month of Giv­ing in March raised more than $4 mil­lion for 180 char­i­ties through­out the coun­try.

In just three years, Jer­sey Mike’s has more than dou­bled in size.

Other high­lights of­fered by the com­pany:

• Jer­sey Mike’s opened 197 new lo­ca­tions in 2015.

• It was the “Num­ber 1 Fastest Grow­ing Chain” three years run­ning in the Na­tion’s Restau­rant News Top 100 (2016, 2015, 2014).

• It was Num­ber 5 on list of the 25 Best Fast-Food Chains in Amer­ica (2016) by Business In­sider and Restau­rant Business.

• It was Num­ber 9 on the 2016 Top 40 Fast Ca­sual Chains (Restau­rant Business).

• It was Num­ber 16 on 2016 Fast Ca­sual Top 100 Movers & Shak­ers List (FastCa­sual.com).

• Jer­sey Mike’s was voted the best sand­wich chain in Amer­ica, with more than 10,000 votes cast, in a 2016 poll by Ranker.

• It was a re­cip­i­ent of 2015 CIO 100 Award by CIO mag­a­zine and two Hospi­tal­ity Tech­nol­ogy Restau­rant Break­through Awards, in 2014 and 2012, for the com­pany’s sin­gle pro­pri­etary, fully in­te­grated tech­nol­ogy plat­form.

The West Ch­ester shop ac­cepts Ram Bucks, which should be a draw in at­tract­ing West Ch­ester Uni­ver­sity stu­dents, the area di­rec­tor said.

Far­ley, who lives in Spring­field with his wife Kirsten, be­lieves Jer­sey Mike’s has found fer­tile ground for growth across the Com­modore Barry Bridge.

“The feed­back al­ready has been amaz­ing,” he said.

BRIAN MCCUL­LOUGH — DIG­I­TAL FIRST ME­DIA

Bill Far­ley, area di­rec­tor in Penn­syl­va­nia for Jer­sey Mike’s Subs, stands in front of the new West Ch­ester Jer­sey Mike’s Subs, a pop­u­lar na­tional sand­wich shop chain.

BRIAN MCCUL­LOUGH — DIG­I­TAL FIRST ME­DIA

Jer­sey Mike’s Subs counter work­ers Meg­gie Wolfe and Joe Bren­nen check an or­der re­cently at the chain’s new­est lo­ca­tion in West Ch­ester.

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