Schuylkill Val­ley Sports plans hol­i­day shop

‘Fan shop’ will of­fer shop­pers an ad­di­tional choice

Daily Local News (West Chester, PA) - - FRONT PAGE - By Donna Rovins drovins@21st-cen­tu­ry­ @Mer­cBiz on Twit­ter

NORTH COVEN­TRY >> Schuylkill Val­ley Sports shop­pers will have a choice of shop­ping lo­ca­tions this hol­i­day sea­son. The sport­ing goods re­tailer has an­nounced it will open a tem­po­rary hol­i­day store in the Coven­try Mall.

Schuylkill Val­ley Sports re­lo­cated from the mall to the Up­land Square Shop­ping Cen­ter in West Potts­grove last Novem­ber, when it opened a new 5,500-square-foot store. The Coven­try Mall lo­ca­tion didn’t close right away, stay­ing open through the hol­i­days last year and into the spring be­fore clos­ing.

“It was al­ways the plan to re­open a tem­po­rary hol­i­day store in the Coven­try Mall,” said Phil Baum­gard­ner, mar­ket­ing direc­tor and buyer for Schuylkill Val­ley Sports. “We had sig­nage at the old spot say­ing we would be com­ing back. This will be a tem­po­rary lo­ca­tion — open just dur­ing the fourth quar­ter.”

Baum­gard­ner said the lo­ca­tion will be open­ing by late Oc­to­ber, once some lo­gis­tics are fi­nal­ized. He said the com­pany ex­pects to use just about all of the lo­ca­tion’s 9,500-square-feet of space as what the com­pany is call­ing a “tem­po­rary Fan Shop.”

“The store will have a fo­cus on li­censed fan gear prod­ucts. All the leagues will be rep­re­sented and we’ll also have items that will be big for fourth quar­ter gift giv­ing,” Baum­gard­ner said, ad­ding that the lo­ca­tion will also have some branded items in­clud­ing prod­ucts by Un­der Ar­mour and North­face.

Baum­gard­ner stressed that the Up­land Square store is not clos­ing, and that the Coven­try Mall store will be in ad­di­tion to Up­land Square, “giv­ing shop­pers an­other op­tion dur­ing the hol­i­day sea­son.”

“We want to make it con­ve­nient for the com­mu­nity. The two stores will have sim­i­lar of­fer­ings, but the mall will carry more fan gear and nov­elty items,” Baum­gard­ner added. “This is a good op­por­tu­nity for us — we’re look­ing to build a nice prod­uct se­lec­tion at the Coven­try Mall,” he added.

Baum­gard­ner said the move is

part of a new strat­egy by the com­pany to take ad­van­tage of tem­po­rary hol­i­day stores, ad­ding the com­pany is plan­ning two other tem­po­rary stores. He was un­able to give spe­cific de­tails about the other tem­po­rary stores be­cause de­tails are still be­ing fi­nal­ized. But he was able to say they’re lo­cated “in the Berks County and Lan­caster mar­ket.”

“We’re ex­cited — it’s a great thing they’re com­ing back,” said Steve Bat­ten, Coven­try Mall man­ager and mar­ket­ing direc­tor.

To wel­come the sport­ing goods chain, the mall has planned an event for Fri­day, Oct. 21 — an ap­pear­ance by Philadel­phia Ea­gles line­backer, Jor­dan Hicks. Bat­ten said Hicks will be sign­ing au­to­graphs at Schuylkill Val­ley Sports from 7 to 8 p.m. Oct. 21. Fans look­ing to ob­tain an

au­to­graph and photo will be asked to pay $10 for each item signed, ac­cord­ing to Bat­ten

Baum­gard­ner said the com­pany is look­ing to hire man­age­ment, full- and part-time em­ploy­ees for the new lo­ca­tion and for other sea­sonal po­si­tions, as well.

To find out about open­ings and to ap­ply visit www.svs­ ca­reers.

Schuylkill Val­ley Sports has been serv­ing the sport­ing goods needs of eastern and cen­tral Penn­syl­va­nia since 1971. Baum­gard­ner said the com­pany had a store in the Coven­try Mall for about 30 years, be­fore mak­ing the de­ci­sion to open the new lo­ca­tion in the Up­land Square Shop­ping Cen­ter. The com­pany’s flag­ship Audubon store re­lo­cated to the Oaks Shop­ping Cen­ter in 2015. Email busi­ness story ideas to Mer­cury busi­ness ed­i­tor drovins@


Schuylkill Val­ley Sports has an­nounced it will be open­ing a tem­po­rary “Fan shop” in the Coven­try Mall for the hol­i­days. The store will open by the end of Oc­to­ber.


Schuylkill Val­ley Sports has an­nounced it will be open­ing a tem­po­rary “Fan shop” in the Coven­try Mall for the hol­i­days. The chain opened a new Pottstown-area store last year at the Up­land Square Shop­ping Cen­ter in West Potts­grove. Shown here is a view of the Up­land store.

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