Elver­son man’s dream is grow­ing

Elver­son mar­ket­ing ex­ec­u­tive turns a pas­sion into a unique ven­ture

Daily Local News (West Chester, PA) - - FRONT PAGE - By Donna Rovins drovins@21st-cen­tu­ry­media.com @Mer­cBiz on Twit­ter

ELVER­SON >> “Find a job do­ing some­thing you love, and you’ll never work a day in your life.”

One per­son who is mak­ing that say­ing come true for him­self is Robert Flani­gan, a dig­i­tal mar­ket­ing ex­ec­u­tive who is turn­ing a long­time pas­sion into a new busi­ness ven­ture.

Don’t be mis­led, Flani­gan is work­ing very hard to get his new ven­ture — Brandy­wine­trees.com — off the ground.

Brandy­wine­trees.com is an on­line-only, whole­sale tree nurs­ery that pro­vides trees to hor­ti­cul­ture pro­fes­sion­als — land­scap­ers, land­scape ar­chi­tects, mu­nic­i­pal­i­ties, ar­bore­tums and parks com­mis­sions.

He of­fi­cially launched the sales por­tion of his busi­ness in Septem­ber.

Flani­gan is cur­rently cul­ti­vat­ing about 12,000 trees on his Ch­ester County prop­erty. The trees range in age from 1 to 6 years old and are any­where from about 18-inches to nine or 10 feet in height.

“We grow 120 va­ri­eties of unique, rare and hard-to-find trees,” Flani­gan said. “This in­cludes na­tive trees that grow

“It’s al­ways been in my blood — in my heart. I have wanted to grow trees since I was a teenager. Trees are a gift of life.” – Robert Flani­gan, owner, brandy­wine­trees.com

in this area nat­u­rally, as well as some trees of Asian ori­gin that are pretty spe­cial, pretty rare that tree col­lec­tors or any­one that ap­pre­ci­ates a beau­ti­ful tree might en­joy.”

Flani­gan said his method for grow­ing trees fo­cuses on get­ting the trees es­tab­lished with a healthy and fi­brous root sys­tem. He achieves that by a process known as “air-root prun­ing.”

Un­like other grow­ers, Brandy­wine­trees.com does not plant its trees in the ground and then dig them up when they are ready to sell, ac­cord­ing to Flani­gan.

“We start them in spe­cial air root prun­ing pots, man­u­fac­tured by Root­maker,” he said. “What hap­pens is — the root

PHOTOS BY PETE BANNAN — DIG­I­TAL FIRST ME­DIA

Robert Flani­gan has started an on­line and whole­sale tree nurs­ery — Brandy­wine­trees.com. He has 120 va­ri­eties of trees in­clud­ing th­ese Moon Mag­no­lias, one of which is flow­er­ing.

Robert Flani­gan shows proper root growth in one of his trees at Brandy­wine­trees.com. Flani­gan prac­tices air root prun­ing, which en­cour­ages health and strong root growth.

A Franklinia alatamaha, com­monly called Franklin tree, at Brandy­wine­trees.com.

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