New ser­vice brings the gym to its clients

3 en­trepreneurs in­vest in GYMGUYZ fran­chises to help those who can’t get to the gym to stay in shape

Daily Local News (West Chester, PA) - - BUSINESS - By Brian McCul­lough bm­c­cul­lough@21st-cen­tu­ry­media.com @wc­dai­ly­lo­cal on Twit­ter

Don’t be sur­prised if you see a blur of red as you tra­verse the roads in the Philadel­phia re­gion.

A trio of en­trepreneurs is join­ing a group that’s es­tab­lish­ing it­self in the re­gion to bring fit­ness to the masses in a new way.

Called GYMGUYZ, the Plain­view, N.Y., com­pany re­cently signed up three fran­chises to cover much of the western Philadel­phia sub­urbs.

“We went from zero to 15 in Philly in three months, it’s a good mar­ket for us,” said Josh York, founder and CEO, of the re­gion.

Fran­chise own­ers pack 365 pieces of equip­ment – one for each day of the year, York jokes – into their bright red vans and

“It’s a great model. There’s no brick and mor­tar and the scal­a­bil­ity is very high. We get to change peo­ple’s lives every­day. It’s the most amaz­ing feel­ing in the world.” – Josh York, GYMGUYZ founder and CEO

go to homes, schools, work­places, parks – wher­ever – to pro­vide one-hour work­outs. The vans con­tain weights, re­sis­tance equip­ment, body bars, bal­ance balls and much more. GYMGUYZ de­vel­ops per­son­al­ized ex­er­cise and nu­tri­tion pro­grams that are de­signed

for their clients.

“It’s a great model,” York said. “There’s no brick and mor­tar and the scal­a­bil­ity is very high. We get to change peo­ple’s lives every­day. It’s the most amaz­ing feel­ing in the world.”

York’s en­thu­si­asm was ev­i­dent in the new­est area fran­chisees dur­ing a re­cent visit to the West Goshen Com­mu­nity Park.

There, Kristina Con­way, Mark “Spark” Vandzura, and Sta­cie Johns-Fink demon­strated their wares and dis­cussed what they see as the fu­ture of the Amer­i­can work­out.

“We just opened a few weeks ago,” said Johns-Fink, whose fran­chise ter­ri­tory cov­ers the West Ch­ester, Ex­ton and Down­ing­town ar­eas. “I al­ways, al­ways, al­ways had a pas­sion for fit­ness.” The West Ch­ester res­i­dent taught in health clubs in north­ern New Jersey and New York City, where she pro­vided cor­po­rate fit­ness classes for NBC em­ploy­ees, before re­lo­cat­ing.

She had worked for a busi­ness that trains moth­ers who just gave birth.

“I needed more,” she said.” For some­one with a fran­chise, there’s 24-houra-day sup­port

Johns-Fink said GYMGUYZ’s phi­los­o­phy is one of three Cs.

“Our work­outs are con­ve­nient, cus­tom­ized and cre­ative,” she said. “No two work­outs are ever the same.”

Con­way’s ter­ri­tory in­cludes King of Prus­sia, Phoenixville, Ch­ester Springs and parts of the Main Line. She was a nu­tri­tion­ist and worked in nu­tri­tion ed­u­ca­tion for a non­profit in Pottstown before start­ing her GYMGUYZ fran­chise.

“We’ve been build­ing a client base and let­ting them know there’s an­other op­tion out there,” said Con­way, 27, of Phoenixville. “I’m a true be­liever in try­ing to live a bal­anced life and I want to spread that around. I be­lieve in it.”

Vandzura, 50, of Doylestown, is a Navy vet­eran who de­signed weapons sys­tems. His fran­chise cov­ers the lower half of Bucks County, in­clud­ing Doylestown, New Hope and Southamp­ton. He said he spent $90,000 to start his fran­chise be­cause of the con­cept.

“I love the fam­ily at­mos­phere, we’re all here to help each other,” Vandzura said of his fel­low fran­chise own­ers. “I was look­ing for an op­por­tu­nity to help peo­ple change their lives.”

York said it was dur­ing his high school days of play­ing hockey that he de­vel­oped the pas­sion for fit­ness. In 2007, af­ter grad­u­at­ing from col­lege, York be­gan work­ing for a mar­ket­ing firm and con­tin­ued work­ing as a per­sonal trainer in the evenings. It was dur­ing those evenings at the gym when the light bulb went on in his head. He no­ticed that

The mo­bile gym con­cept seems to be grow­ing in pop­u­lar­ity, GYMGUYZ founder and CEO Josh York said. Last year, he had 20 fran­chises in three states. Now, he has 100 in 18 states. Next year, he plans to open 120 to 150 more. He’s also plan­ning to take the busi­ness to Canada and the United King­dom.

gym mem­bers were in­con­sis­tent. They had too many ex­cuses not to show up, he said, and thus his mo­bile train­ing busi­ness was born.

The con­cept seems to be grow­ing in pop­u­lar­ity, York said. Last year, he had 20 fran­chises in three states. Now, he has 100 in 18 states. Next year, he plans to open 120 to 150 more. He’s also plan­ning to take the busi­ness to Canada and the United King­dom.

“In 15 years, there will be 5,000 lo­ca­tions,” York pre­dicted.

PHO­TOS BY PETE BANNAN — DIG­I­TAL FIRST MEDIA

Sta­cie Johns-Fink, Mark “Spark” Vandzura and Kristina Con­way are bring­ing GYMGUYZ to Ch­ester, Bucks and Mont­gomery coun­ties. Above, Mark “Spark” Vandzura of GYMGUYZ demon­strates a work­out with a bat­tle rope at West Goshen Com­mu­nity Park.

At right, Kristina Con­way of GYMGUYZ works out with re­sis­tance tub­ing.

PETE BANNAN — DIG­I­TAL FIRST MEDIA

Kristina Con­way, Mark “Spark” Vandzura and Sta­cie Johns-Fink are bring­ing GYMGUYZ to Ch­ester, Bucks and Mont­gomery coun­ties.

Kristina Con­way of GYMGUYZ works out with a Bosu ball.

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