Tips for get­ting deals for the Black Fri­day week­end

Daily Local News (West Chester, PA) - - BUSINESS - By Anne D’In­no­cen­zio

Se­ri­ous dealseek­ers are al­ready plan­ning their Thanks­giv­ing week­end shop­ping, and ex­perts be­lieve that once again the hol­i­day it­self may of­fer bet­ter deals than Black Fri­day the day af­ter­ward.

Amid the clut­ter of deals clam­or­ing for at­ten­tion, smart and care­ful shop­pers can come out ahead.

“Start re­search­ing and plan­ning,” says Ben­jamin Glaser, fea­tures edi­tor with DealNews.com, a deal com­par­i­son web­site.

Here are four ways to get the most out of Black Fri­day week­end — and be­yond.

Also check out store fly­ers from pre­vi­ous years on­line, since many re­tail­ers re­peat the same deals at the same price. Eighty per­cent of the prod­ucts and 43 per­cent of the prices high­lighted on the front pages of the 2015 and 2014 Black Fri­day fly­ers of Best Buy, Macy’s, Tar­get, Kohl’s, Wal­mart and J.C. Pen­ney were the same, says Mar­ket Track LLC, a price track­ing firm.

Make sure to note at what times dif­fer­ent stores plan to start their Black Fri­day deals — both on­line and at the store. For ex­am­ple, J.C. Pen­ney is mak­ing its deals avail­able on its web­site on the Wed­nes­day be­fore Thanks­giv­ing for the first time. It will open its doors on Thanks­giv­ing at 3 p.m., the same time as last year. Kohl’s of­fered last Thurs­day a sub­set of the Black Fri­day deals that will be avail­able for Thanks­giv­ing, when it opens its doors at 6 p.m. For the first time, it will of­fer “door­busters” on­line start­ing on Thanks­giv­ing while sup­plies last. In the past, door­busters were only at the store. on thou­sands of items.

Still, there’s a good chance you can get a bet­ter deal on Thanks­giv­ing for cer­tain items. DealNews.com says 38 per­cent of the spe­cials pushed on the hol­i­day were what the site con­sid­ered top deals, com­pared to only 31 per­cent for Black Fri­day.

But not ev­ery deal is the best on Thanks­giv­ing. DealNews.com says it’s likely bet­ter to buy cam­eras, TVs, tablets and ma­jor ap­pli­ances on Thanks­giv­ing, and tools on Black Fri­day. On the Mon­day after Thanks­giv­ing, known as Cy­ber Mon­day, is also a good day for shop­pers to get deep dis­counts on cloth­ing and lap­tops.

Traci Gre­gorski, se­nior vice pres­i­dent of mar­ket­ing at Mar­ket Track, says that Mon­day is also a good time to buy lap­tops, small ap­pli­ances and toys and games, based on an anal­y­sis of more than 1,400 list­ings across Ama­zon, Best Buy, Kmart, Sears, Tar­get and Wal-Mart.

“It’s to the shop­pers’ ben­e­fit to do their home­work to en­sure they are get­ting the best deal,” Gre­gorski said. sift through all the weekly store fly­ers — and not just on Black Fri­day. DealNews Black Fri­day keeps track of spe­cials through­out the hol­i­day sea­son too.

Plenty of re­tailer apps of­fer cus­tomers spe­cial dis­counts. Cus­tomers who use the Sta­ples app will have got­ten a sneak peek of the Black Fri­day deals, which started Sun­day, and will be able to see the lat­est spe­cials through­out the sea­son.

THE AS­SO­CI­ATED PRESS

Cousins Stacy Levine, left, and Melissa Bragg shop at a Toys R Us store in At­lanta on Black Fri­day, Nov. 27, 2015.

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