HomeNet Au­to­mo­tive wins tech award

East White­land com­pany makes photo soft­ware

Daily Local News (West Chester, PA) - - FRONT PAGE - By Brian McCul­lough bm­c­cul­lough@21st-cen­tu­ry­media.com @wc­dai­ly­lo­cal on Twit­ter

A com­pany that makes photo soft­ware was rec­og­nized by the Ch­ester County Eco­nomic De­vel­op­ment Coun­cil at its re­cent Tech360 con­fer­ence.

HomeNet Au­to­mo­tive makes the SnapLot Photo Cap­ture App that pro­vides car deal­ers with the abil­ity to up­date the in­ven­tory it dis­plays on their web­sites. A tech team from the com­pany, based in East White­land, up­graded the tech­nol­ogy to im­prove its ease of use for deal­ers.

The Tech360 Tech­nol­ogy Team of the Year Award is given out by the In­no­va­tive Tech­nol­ogy Ac­tion Group and the Ideas x In­no­va­tion Net­work, ini­tia­tives of the de­vel­op­ment coun­cil.

The award was es­tab­lished to rec­og­nize a tech­nol­ogy team that has made an out­stand­ing con­tri­bu­tion to its busi­ness, em­ploy­ees or com­mu­nity.

“HomeNet is hon­ored to be rec­og­nized for the 2016 Tech360 Tech­nol­ogy Team of the Year Award,” said John Hens­man, gen-

eral manager at HomeNet Au­to­mo­tive. “We are so proud of the SnapLot prod­uct, our prod­uct and tech­nol­ogy team mem­bers at HomeNet, and their con­tin­ued ded­i­ca­tion to cre­ate greater ef­fi­cien­cies in au­to­mo­tive dealer op­er­a­tions.”

HomeNet Au­to­mo­tive in April held a grand open­ing of its new of­fices on the

third floor of a build­ing in the Val­ley Creek Cor­po­rate Cen­ter.

The added space was needed be­cause the com­pany has added 50 em­ploy­ees in the area in the last two years and plans to add an­other 60 in the next three years. It now has around 160 em­ploy­ees in Ex­ton.

The growth has come since HomeNet, founded in 1996, was pur­chased in 2010 by Cox Au­to­mo­tive, a com­pany spokesman said in April.

Russ Daniels, se­nior manager of prod­uct mar­ket­ing at HomeNet, said Thurs­day the prod­uct judged for the de­vel­op­ment coun­cil’s con­test is a new ver­sion of SnapLot.

By using Sam­sung Galaxy Cam­eras, the SnapLot app pro­vides a sim­ple-touse, high res­o­lu­tion im­age cap­ture solution, he ex­plained. Pho­tos of ve­hi­cles can be wire­lessly up­loaded to the deal­ers’ in­ven­tory on­line pages and au­to­mat­i­cally synced with their ex­ist­ing ve­hi­cle data, dra­mat­i­cally

de­creas­ing time to mar­ket and in­creas­ing ve­hi­cle turn­around, Daniels said.

The app is cur­rently in use by deal­ers na­tion­wide, as well as at Man­heim Auto Auc­tions with the pos­si­bil­ity of ex­pand­ing with Man­heim into Europe, the com­pany said in a state­ment.

The new ver­sion is an im­prove­ment in sev­eral ar­eas.

“A cou­ple of years ago the photo qual­ity wasn’t what it is to­day,” Daniels said. And, be­fore SnapLot, deal­ers took pho­tos with reg­u­lar

cam­eras, plugged them into their com­put­ers, down­loaded them to their com­put­ers and then up­loaded them to their web­sites.

“This is a huge time saver,” Daniels said, “and the photo is right where it needs to be.”

The SnapLot Team that was rec­og­nized is a sub­set of HomeNet’s larger de­vel­op­ment team. It was rep­re­sented by Mike Cos­grove, prod­uct manager, and Tony Dong, soft­ware en­gi­neer.

“Tech360 and the Tech­nol­ogy Team of the Year

Award help high­light the in­no­va­tion and emerg­ing tech­nolo­gies here in Ch­ester County ... as well as high­light the cur­rent trends, peo­ple and com­pa­nies in our area,” ex­plained Mar­i­anne Stack, project manager of Ideas x In­no­va­tion Net­work (i2n) and In­no­va­tive Tech­nol­ogy Ac­tion Group, or ITAG.

SUB­MIT­TED PHOTO

The Tech Team of the Year Award was pre­sented to HomeNet Au­to­mo­tive’s SnapLot Team. Shown, from left, are: Gary W. Smith, pres­i­dent and CEO of the Ch­ester County Eco­nomic De­vel­op­ment Coun­cil, Mar­i­anne Stack rep­re­sent­ing ITAG and i2n for the coun­cil, Mike Cos­grove and Tony Dong of HomeNet Au­to­mo­tive, Lisa Van Ess of NIIT Tech­nolo­gies and Mary­beth DiVin­cenco of the coun­cil.

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