Fig­ures show Cy­ber Mon­day still the year’s big­gest sales day

Daily Local News (West Chester, PA) - - BUSINESS -

NEW YORK >> Cy­ber Mon­day is still on top. Re­ports from two re­search firms show that the Mon­day af­ter Thanks­giv­ing was still the busiest on­line shop­ping day of the hol­i­day sea­son.

Re­search firm comS­core said Wed­nes­day that desk­top com­puter spend­ing on Mon­day rose 17 per­cent to $2.67 bil­lion. It didn’t give a fig­ure for shop­ping done on tablets or smart­phones, which is an in­creas­ing part of the mar­ket. Since Nov. 1, sales have risen 12 per­cent to $29.7 bil­lion com­pared with the same pe­riod a year ago, comS­core said.

Ama­zon.com was the busiest site, fol­lowed by sites for re­tail­ers Wal­mart, Kohl’s and Tar­get.

“Over­all, we are very en­cour­aged by the re­cent pickup in spend­ing growth and par­tic­u­larly strong Black Fri­day and Cy­ber Mon­day,” comS­core CEO Gian Ful­goni said.

Adobe Dig­i­tal In­sights had said Tues­day that Amer­i­cans spent $3.45 bil­lion on­line on Cy­ber Mon­day. That’s up 12.1 per­cent from a year ago, a larger growth than it ex­pected by 2.6 percentage points. Ac­cord­ing to Adobe, the top-sell­ing elec­tron­ics by units on Mon­day in­cluded the Sony PlayS­ta­tion 4, Mi­crosoft Xbox, Sam­sung 4K TVs, the Ap­ple iPhone and Ama­zon Fire. The top-sell­ing toys in­cluded Lego sets, Nerf, Shop­kins, Bar­bie and Pie Face Game.

Cy­ber Mon­day has been the big­gest on­line shop­ping day of the year since 2010, but other days, par­tic­u­larly the day af­ter Thanks­giv­ing known as Black Fri­day, are gain­ing ground as peo­ple have grown more con­nected on­line and store spread their deals out and of­fer them ear­lier.

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