Ivanka Trump has learned a lot from her father

Ivanka Trump is for working women the way her father is for the working class: In both cases, the Trumps really just want their money.

President Trump’s daughter built her brand around women’s “empowerment,” by which I mean monetizing the anxieties and insecurities of stressed-out moms.

From the beginning, her stated goal was to help professional women dig deep down inside their souls and tap their inner purchasing power. She launched her jewelry line because the “concept of a self-purchasing female was lost among the traditional jewelers,” her website explains without apparent irony.

The company eventually expanded “into a solution-oriented lifestyle brand, dedicated to the mission of inspiring and empowering women to create the lives they want to lead.”

Pseudo-feminism became crucial to selling Ivanka Trumpbranded books, handbags and heels. Hey, $135 leopard-print pumps can’t be frivolous if they help the sisterhood.

So what are Trump’s feminist bona fides, other than her throwaway #WomenWhoWork hashtaggery?

She publicly advocates paid family leave, even though she contracted out the designs of her clothing line to a firm that offered no paid maternity leave.

She claims to champion equal pay for equal work. At last year’s Republican convention, for example, she spoke of the need to close the gender pay gap — perhaps in part so her fans would have the cash necessary to shop her convention look (which she immediately urged them to do, via Twitter).

And on Equal Pay Day this year, she posted on Instagram that “it is the responsibility of all Americans to come together in pursuit of equal pay.”

Last week, however, she publicly endorsed a White House decision to trample an equal-pay enforcement initiative.

For years, the Equal Employment Opportunity Commission (EEOC) has required large companies to report data on the race/ethnicity, gender and job category of their workers. Last fall, the Obama administration said that this annual reporting requirement should also include anonymized information on compensation, with the goal of increasing pay transparency.

With little fanfare, the Trump administration just indefinitely halted this rule, which was slated to take effect next March. And rather than the usual “anonymous source” leaks about how Ivanka Trump really, truly didn’t want such a dreadful thing to happen, she released a statement offering her blessing.

She offered no “robust” substitute policies. But she did offer moms a discount for massage services.

That’s right: On the same day the Trump administration quashed the EEOC rule, Trump International Hotel in Washington tweeted out a special coupon for any parents buying services at The Spa by IVANKA TRUMP.

At best these about-faces on “women’s issues” are hollow marketing, at worst a con. The game is to say whatever needs to be said to part a mark from her money, and then move on.

It’s a trick Ivanka Trump learned well from her father.

Papa Trump, after all, ran on a platform of helping the fabled Forgotten Man through promises to plump his paycheck, revive his obsoleted jobs, discount his health care and otherwise return him to his former economic and cultural glory.

None of this is happening, of course. It was all a scheme to take the Forgotten Man’s money.

Trump is hellbent on passing a massive tax cut for the rich. In other words, a Trump is advertising empowerment but delivering its opposite. Like father, like daughter, as they say