Daily Local News (West Chester, PA)

A LOOK AT SUPER BOWL ADS THAT HAVE BEEN RELEASED

- By Mae Anderson

NEW YORK » Advertiser­s including Budweiser, M&Ms, Groupon and others have begun to release their ads ahead of Super Bowl Sunday to try to drum up some buzz. It’s a crucial time to capture attention since marketers spend $5 million per 30-second spot for airtime alone.

While teaser ads abound, here’s a look at the full Super Bowl ads that have been released as of Monday. So far advertiser­s are mostly focusing on silly humor and heartwarmi­ng messages. The Super Bowl between the New England Patriots and Philadelph­ia Eagles airs Sunday night on NBC.

Budweiser: The beer maker’s ad features a brewery that turns out cans of water for places in need, to the tune of “Stand By Me.”

Febreze: The air freshener goes all in for toilet humor with a pseudo-documentar­y ad about Dave, a man whose “bleep don’t stink.” The kicker is that David is not at your Super Bowl party — so you should use Febreze.

Groupon: The deal-site’s ad features Tiffany Haddish and shows football players kicking a football at a rich man who doesn’t support local business.

Lexus: The carmaker promotes its new luxury sedan with an action-packed ad featuring the Black Panther character from Marvel’s new movie.

M&Ms: The chocolate candy’s ad shows a cartoon M&M character transformi­ng into Danny DeVito after he finds a lucky penny and is relieved that no one wants to eat him.

Pringles: Bill Hader stars in the snacks’ ad that introduces the made-up practice of “flavor-stacking,” or eating different flavors of Pringles together to create new flavors. See the ads: Budweiser: https://youtu. be/CxGUmtRLm5­g

Febreze: https://youtu. be/9NliY5tPp2­k

Groupon: https://youtu.be/ GM1QDBvzm1­Y

Lexus: https://youtu. be/01AEuxSlIM­g

M&Ms: https:// www.youtube.com/ watch?v=qfZcxeqa1g­4

Pringles: https://youtu.be/ gk0nVMU76b­c

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