Daily Local News (West Chester, PA)

They Said It Couldn’t Be Done

More Than 13 Years After Its Invention, MyPillow Has Now Been Purchased Over 32 MILLION Times!

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Chaska, MN - Hello, my name is Mike Lindell and I am the inventor of MyPillow - Guaranteed the Most Comfortabl­e Pillow You’ll Ever Own! My story begins back in the 1970s. As a teenager, I was extremely frustrated by not getting a good night’s sleep. I would toss and turn all night, wake up with a sore arm, my neck would hurt, and I would still feel tired after being in bed for eight hours. All along I knew the problem had to be the pillow. So at the age of 16, I spent an entire paycheck on the most expensive pillow I could find ($79.00 at the time). Not only did the pillow not help, I couldn’t even return it. Over the years, I continued to test every pillow on the market. I tried fiber-filled pillows, memory foam pillows, down-filled pillows and even bead pillows. I tried all the latest trends hoping to find some relief. In the end, all my problems persisted. Eventually, I began seeing doctors and chiropract­ors on a regular basis for my neck and lower back pain. I knew my problems would be resolved if I had a pillow that kept my neck supported and aligned throughout the night. Since I had already tried virtually every type of pillow available I set out to create one myself. I shared my ideas with people and got really excited as I learned many were experienci­ng the same sleep-related problems as me. At that point, I realized if I could create the pillow I had dreamed of I could help millions of people. At this pivotal moment I decided to go all in and develop MyPillow.

Creating the MyPillow

I did a lot of research and also asked people what they wanted in a pillow. Some of the responses were “I would prefer to own a pillow made in the U.S.A.,” or “I would like a pillow that doesn’t go flat during the night,” and “I would like a pillow that I could adjust no matter what my sleeping position.” My first attempt at selling the pillows was at a mall kiosk. Although there were not many sales at the time, I was able to gain exposure and some doors were opened. As it turned out, one of the customers who liked their MyPillow invited me to participat­e in the Minneapoli­s Home & Garden Show which eventually led to being approved for a display at the Minnesota State Fair. Over the next seven years, I continued to manufactur­e pillows out of a small garage with family and a few employees. I lived trade show to trade show doing expos, fairs and craft shows throughout the Midwest, all the while facing challenges such as being turned down by many retail outlets and being advised not to offer a 10-year warranty or a 60-day money-back guarantee. I was told I would not be able to afford to have all my manufactur­ing done and my raw materials purchased in the United States and that a patent would be next to impossible. But hearing so much positive feedback from the customers who used MyPillow helped me keep my dream alive. Everywhere I went, I met people who had their own unique stories to share. Many people told me their sleep had improved and how they seemed to be no longer tossing and turning as much as they had prior to using MyPillow. They also expressed how appreciati­ve they were that the pillow was quality made right here in the U.S.A. Hearing the many positive observatio­ns from customers made me very proud and let me know I had to keep moving forward!

MyPillow Gets Big A Huge Thank You

I would personally like to thank all the customers who have purchased over 32 Million MyPillow’s, as well as all my employees for living this dream with me. To celebrate over 13 great years of MyPillow, I am offering a very special, limited-time 50% OFF MYPILLOW’S 4PACK SPECIAL! THIS INCLUDES 2 MYPILLOW PREMIUM PILLOWS AND 2 GO ANYWHERE PILLOWS. I truly believe MyPillow is the best pillow and if everyone had one the world would be a much happier place! God Bless, Michael Lindell On January 2, 2011, the Minneapoli­s Star Tribune published a human interest story about me. This story helped to promote the MyPillow product and sent sales soaring. In September 2011, my dream of an infomercia­l was launched. Family and friends who believed in me helped to fund the filming – and I was thrilled with the results! We have now been in business over 13 years and are humbled to have received QVC’s coveted “Q Star Award” for product concept of the year in 2013, been featured on Fox Business News, and had the number one infomercia­l in the country. I’ve also had the opportunit­y to participat­e in numerous radio and television interviews. I am proud to say our company has grown from eight to 1,600 employees, all manufactur­ing is still done in Minnesota, and we still offer a 60-day money-back guarantee and a 10-year warranty.

Gary G. wrote, “It’s the first pillow I have ever owned that actually does all the things that Mike says it does in his commercial. PLUS, I love the fact it can be cleaned in my washer and dried in my dryer!”

Jan M. B. wrote, “I’m not one to write testimonia­ls, but I can’t help but rave about MyPillow. Just as they claim, it provides restful sleep. In fact, I wake up very refreshed, and I don’t have to fight with the pillow like before. I’m SO glad I ordered them.”

 ??  ?? In the early days, Mike and his family spent countless hours hand-making each MyPillow and it is this hard work and dedication to “doing it right” that has helped MyPillow become such a classic American success story.
In the early days, Mike and his family spent countless hours hand-making each MyPillow and it is this hard work and dedication to “doing it right” that has helped MyPillow become such a classic American success story.
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