Ocean Resort owner reveals plans for former Revel casino

ATLANTIC CITY, N.J. » Bruce Deifik gets it.

He has carefully studied what went wrong at Atlantic City’s former Revel casino and is fixing it before he reopens the star-crossed property as the Ocean Resort Casino.

When it opens this summer (a date has not yet been set), guests will be able to smoke, eat at a buffet, take bus trips to the resort and find their way around the place much easier.

The vertiginous “escalator to heaven” at the main entrance will now have glass safety panels on either side; a two-night stay will no longer be required; a wall blocking the casino off from easy Boardwalk access is being replaced by stairs welcoming foot traffic; the casino will offer more things for kids and families to do; and gamblers of all levels will be welcomed.

All those things were considered problems during the short existence of Revel, the $2.4 billion casino that shut down in 2014 after little more than two years of operation in the most spectacular casino failure in Atlantic City history. Deifik, a Colorado developer, bought it in January for $200 million.

Deifik, who has been living at the Tropicana casino for the past nine months as he readied Ocean Resort, detailed his plans for the property to The Associated Press.

“The first thing we did is pay very close attention to what people said about this place, positive and negative,” he said. “We will listen; that’s a differencemaker. Treat people with respect. Be glad they’re here, and treat them as family members. The main difference is a completely different attitude concerning service to our customer. I think there was a huge disconnect there.”

Some Revel patrons said they felt unwelcome there, from not being able to smoke, to a general feeling that higher-end guests were more valued. It took Revel management 14 months (and the first of two bankruptcies) to offer a “Gamblers Wanted” promotion, and by then, the die was cast for the money-losing casino.