Daily Local News (West Chester, PA)
Tower Health launches social media campaign
#TowerGimmeFive promotes ‘awareness of healthy eating’
Eating fruits and vegetables is not only good for your health, but through Oct. 31; it could be beneficial for your county.
Tower Health has launched a community-wide social media-based competition to promote awareness of healthy eating in Berks, Montgomery and Chester counties.
“The intention is to try to get our entire community a little healthier overall,” said Sarah Luber, Tower Health wellness program director.
The challenge, which Luber equated to the ALS Ice Bucket Challenge, encourages people to eat “at least five servings of fruits and veggies for five days.”
Participants then create a video of themselves through the Boomerang app and post it on Facebook, Instagram or Twitter with the hashtag #TowerGimmeFive. They can then tag five friends to participate in the challenge as well.
For every video posted to #TowerGimmeFive representing a successful five-day challenge, Tower Health will donate $1 to food banks in Berks, Montgomery and Chester counties — with a maximum donation of $30,000 — according to a press release.
Prizes will also be awarded as part of the effort. Randomly selected participants can receive a grocery store gift card to either Giant Food Stores, Redner’s Market, Weis Markets, Aldi, Wegman’s or Trader Joe’s. A total of five-$500 gift cards; 10-$250 gift cards; and 50-$100 gift cards will be awarded.
While each person can only win one prize during the campaign, they can compete in the challenge multiple times, according to information provided by Tower Health.