Yuengling unveils ‘upscale’ light beer

D.G. Yuengling & Son Inc. has added another light beer to its portfolio of brews.

The Pottsville-based brewer announced Tuesday the unveiling of Flight by Yuengling, which it describes as “a new upscale light beer designed to elevate the drinking experience for consumers who want more from their beer.”

The company said Flight will be promoted as “The Next Generation of Light Beer” and added that it “will bring even better taste, with a low carbs and calories, to the refreshment category.”

Flight will have 2.6 grams of carbs, 95 calories, and 4.2% alcohol by volume. It joins Yuengling’s two other light beers — Light Lager and Premium Light — in its lineup.

“Recognizing an opportunity in the light beer category, we have been working to deliver an upscale refreshment brand that fits within the active lifestyles of today’s consumers,” said Jennifer Yuengling, vice president of operations, D.G. Yuengling & Son, in a statement.

“Our family brewing business was built on providing consumers with a high-quality, great tasting drinking experience for social occasions. We have spent more than a year perfecting Flight by Yuengling, taking the taste of this light beer to new heights, and can’t wait for our fans and light beer drinkers to try it.”

Yuengling said Flight will be a year-round offering and will be available beginning in March in 12-ounce bottles. It will be on tap in selected markets in the second half of the year.

The brewery said the name is “a unique take on light beer, with a nod to D.G. Yuengling & Son’s iconic eagle logo.”

COURTESY OF D.G. YUENGLING & SON Flight by Yuengling is the latest light beer made by the iconic Pottsville brewery.