Daily Local News (West Chester, PA)
NBC News sets goal for diverse workforce
NBC News leader Cesar Conde has committed to an organiztion where half of the employees are minorities.
NEW YORK » NBC News leader Cesar Conde, in one of his first public acts in the job, has committed to building a workforce at the news organizations he supervises where at least half of the employees are minorities.
The staff is currently nearly 27% minority, including 8% each of Black, Latino and Asian workers. Conde set no deadline for achieving his “50 Percent Initiative.”
He also wants women to comprise half the employees at NBC News, MSNBC and CNBC, and he’s already nearly there.
The plan, first reported by the Los Angeles Times, makes Conde a leader in the current movement to diversify the news business. That conversation has spread throughout the industry since George Floyd’s killing at the hands of Minneapolis police in May.
For example, the top editor at the Philadelphia Inquirer resigned after Black reporters objected to a racially insensitive headline. Black reporters at The New York Times said an opinion piece on protests by Sen. Tom Cotton made them feel unsafe; the Times later said the column should not have run without changes and the opinion editor stepped down.
“It’s not just the right thing to do,” Conde said in an interview Thursday. “It’s the right thing for any business that wants to grow in the United States.”
Conde, a former Telemundo executive, was appointed in May as NBC Universal News Group chairman, filling Andrew Lack’s role.
The networks’ on-air record is mixed. Lester Holt, who is Black, has the most prominent anchor role at NBC News. But until Thursday’s appointment of Joy Reid to host the 7 p.m. show on MSNBC, the liberal-leaning network’s evening cast featured five white men and one white woman.
A more diverse workforce will be able to spot stories that might otherwise be missed, Conde said.
“We are a news organization that I think has a unique responsibility to reflect and represent the various communities we serve,” he said. “In order to do that, we wanted to make sure that we attract the best and the brightest from all walks of life.”