Daily Local News (West Chester, PA)
Charity helps nonprofits on the front lines of pandemic
In these challenging and uncertain times, with so many pressing needs in our community, those who want to help often face impossible choices. Is food insecurity or homelessness more important? Health and COVID testing or domestic violence? Programs that provide for at- risk children or those that serve the elderly?
It’s impossible to know how to allocate our giving so that our charitable donations best serve all of those who are most in need right now. That’s where the United Way of Southern Chester County comes in, says CEO Carrie Freeman.
For 75 years, United Way of Southern Chester County has been skillfully and strategically supporting, connecting, and resourcing nonprofits working on the front lines in every sector of our community. Part of what makes United Way of Southern Chester County so effective in this role is an ability to see all of the various needs — those that make the headlines as well as those that don’t — from a bird’s- eye view. This perspective, in addition to decades of experience and a deeply rooted network of relationships built on trust, uniquely equips United Way of Southern Chester County to direct funds where they’re needed most — and to respond quickly enough to achieve maximum impact.
Because many of the programs UnitedWay of Southern Chester County is able to support are preventative in nature, their impact can sometimes be difficult to quantify. One powerful example is United Way of Southern Chester County’s lightning- speed response to an urgent request from La
Comunidad Hispana ( LCH) last spring. LCH needed $ 75,000 to fund a mobile unit to bring coronavirus testing to local mushroom farms where many employees work, and also often live, in crowded quarters.
Freeman received the call May 18. “Let me see what I can do,” she said. As she hung up the phone, she knew she was in a race against the rapid, invisible, and deadly spread of the virus among these families and the wider community. But she also knew that this is exactly the kind of crisis UWSCC has always been in the community to meet.
United Way of Southern Chester County was in a position to contribute $ 25,000 from the emergency COVIDresponse funds they’d raised in April. That left $ 50,000. Freeman, who sits on the COVID grants board for the UnitedWay of Chester County, knew she could reach out to their CEO, Christopher Saello. UWCC was also able to contribute $ 25,000. “And then I talked with Rachel Roberts, president of the American Mushroom Institute. Rachel was a past board member for UWSCC and I couldn’t think of a better partner for this initiative,” Freeman says.
Within 24 hours, she was able to call LCH with the news. “I have $ 75,000 for you,” she told them. She was relieved, but she was also struck once again by the power of united giving combined with trusting relationships built over the many years United Way of Southern Chester County has served the southern Chester County community.
To date, this programhas tested over 400 individuals, with a 15 percent positivity rate. The LCH testing unit also provided all who were tested with bilingual educational materials, including instructions for home monitoring and quarantining a family member who tests positive, and supplies like thermometers and face masks. “It’s the perfect intersection of education and prevention,” Freeman says.
According to one recent model of coronavirus transmission developed at the University of Notre Dame, every infected person who doesn’t realize they have the virus will, on average, pass it on to three other people — and so on. As Freeman says, “Think how many virus transmissions we stopped by stepping in when we did.”
Freeman takes her role as connector and supporter of those on the front lines very seriously. “I’m so proud of our local nonprofits,” she says. “These people are working so hard, around the clock, to meet emerging needs. They’re doing a phenomenal job. My job is to make sure nonprofits have whatever they need — whether that’s funding, mentoring or training, help finding volunteers or board members, or emotional support for exhausted CEOs. I’m very proud to support them.”
Some of the greatest needs here in the wealthiest county in Pennsylvania are hidden. Many are surprised to learn, for example, that over 1,700 school- aged children are living in poverty and tha tmore than 350 of them have experienced homelessness. And, of course, the compounding consequences of the COVID19 pandemic and shutdown have only made such numbers higher.
When United Way of Southern Chester County was founded 75 years ago, the world was also in turmoil, in the last days and aftermath of World War II. But now, as then, United Way of Southern Chester County remains resilient and focused on their mission to mobilize “the caring power and resources of our community” to “effectively move people from crisis to independence.” Although their 75th anniversary celebration will look a little different than Freeman, her staff, and board had originally envisioned, they’re encouraging community generosity through two giving incentives this fall. New donors who give $ 25 or more to United Way of Southern Chester County’s Community Impact Fund, and returning donors who match or increase their gift from last year, receive a chance to win a free year of groceries.
In addition, past and present United Way of Southern Chester County board members are generously offering a $ 75,000 challenge match. For every new leadership donor giving$ 1,000 or more, United Way of Southern Chester County will receive $ 1,000 in matching funds. Full details about United Way of Southern Chester County’s 75th anniversary campaign and giving incentives can be found at https://www.unitedwayscc.org.
“A gift to your local United Way goes directly to help your neighbors in need. We’re uber local,” Freeman says. United Way of Southern Chester County’s 75th anniversary fundraising goal of over a million dollars is ambitious, but Freeman believes it’s matched by the caring power and generosity of our community. “Our strength is the community supporting us so we can support the community,” she says, “and we’re blessed to live in a place where individual and corporate donors, as well as service providers, really pull together to help others.”