Giant stores launch meal in a box for busy people

‘All Set in a Box’ geared to busy families

CARLISLE » The Giant Company is rolling out a new, ready to eat, hot meal option for busy families.

“All Set in a Box” is now available at all Giant stores, and includes a main course and sides for a family of four. Main course options include taco kits, eightpiece chicken meals, ribs, rotisserie chicken and chicken tenders. Customers may also choose from several sides and bread options to complete their meal box, including mashed potatoes, mac & cheese, coleslaw, macaroni salad and pepper slaw, cornbread and biscuits.

“While families are spending more time gathered around the table enjoying meals together, many are also facing meal fatigue when it comes to what they should prepare,” John MacDonald, director of meal solutions and marketing operations, The Giant Company, said in a press release.

According to an October 2020 FMI (Food Industry Association) survey, 47% of respondents reported difficulty in thinking of new meal ideas, while 53% said not being in the mood to cook was a particular challenge.

“Everything we do is For Today’s

Table, and our new All Set in a Box takes it to the next level, offering an entire family meal that is all set to eat at prices that won’t break the budget,” McDonald added.

Customers can call ahead or order in store for their All Set in a Box meal, which is ready within 15 minutes. The meals are available from 3 to 7 p.m. The company said most varieties are less than $5 per serving.

The Giant Company operates nearly 190 stores, 132 pharmacies, 105 fuel stations, and over 145 online pickup hubs and grocery delivery service in hundreds of zip codes across Pennsylvania, Maryland, Virginia and West Virginia.

SUBMITTED PHOTO The Giant Company’s “All Set in a Box” includes an entrée and a variety of sides for a family of four.