Mid Penn Bank begins process of rebranding

MILLERSBURG >> Mid Penn Bank has launched a rebranding effort for branches and offices in its First Priority Bank Division.

The rebranding initiative was announced last week, and will impact eight banking offices in Berks, Bucks, Chester, and Montgomery counties.

When Mid Penn Bancorp Inc. completed its acquisition of Chester County-based First Priority Bank in July 2018, the bank’s branch and office locations continued to carry the First Priority name. They were branded as “First Priority Bank, a Division of Mid Penn Bank.” According to a spokesman for Mid Penn, the First Priority name was maintained at the time of the acquisition “to help maintain continuity and to help minimize disruption.”

Those offices will now carry just the Mid Penn Bank name.

“We are excited to complete the delivery of the Mid Penn Bank brand into the market with the changeover of the name. Our banking teams will operate in the same locations and from the same offices, providing customized solutions with fast, local decision making and best-in-class service,” Rory G. Ritrievi, Mid Penn Bank president and CEO, said in a press release.

As part of the effort, interior and exterior signage at all locations will be updated to reflect the Mid Penn Bank name. Work hasn’t yet begun, Mid Penn Bank spokesman Matthew Miller said in an emailed response to questions, but the company is working

with its vendors “to make the changes as soon as scheduling allows.”

Miller said staff has been discussing the changeover with customers since the announcement was made, adding that there will be no change to operating hours and no changes to products or services available.

The acquisition of First Priority Bank was completed July 31, 2018 — an all-stock transaction valued at approximately $82 million — expanding Mid

Penn’s footprint into southeastern Pennsylvania.

In September 2020, Mid Penn Bank announced plans to close three branches across its geographic footprint at the end of the year. One of those locations was the East Whiteland, Chester County branch — which had previously operated as the headquarters for First Priority Bank.

Mid Penn Bank currently operates 36 locations across 12 counties in Pennsylvania — including one location in Chester,

one location in Montgomery, one location in Bucks and four locations in Berks counties.

In 2015, Mid Penn completed its acquisition of Schuylkill County-based Miners Bank. In early 2018, Scottdale Bank & Trust was acquired, expanding Mid Penn’s footprint into western Pennsylvania, followed by the First Priority Bank acquisition.

For information about Mid Penn Bank visit https://midpennbank.com/

MEDIANEWS GROUP FILE PHOTO Mid Penn Bank’s rebranding will impact eight banking offices in Berks, Bucks, Chester and Montgomery counties. Signs will be changed to reflect the Mid Penn Bank name, including this branch on Exeter Township, Berks County. Since Mid Penn acquired First Priority in 2018, the branches have operated as “First Priority Bank, a Division of Mid Penn Bank.”