Stay trendy, stay cheap

Resale clothing store franchise, Uptown Cheapskate, set to open up shop in Virginia Beach.

“We offer cash or 25% more in store credit for the items we’re able to use.”

— Michelle Fryling, franchisee owner

VIRGINIA BEACH — To some, the word cheapskate might be considered an insult.

But, for Michelle and Paul Fryling, franchisee owners with Uptown Cheapskate, the word buzzes with meaning about upcycling, sustainability, and trendy clothing for men and women at discounted prices.

The couple, who live in Northern Virginia, saw so much success in the five years since they opened their first store in Short Pump, they decided it was time for another.

And the Frylings decided to open the national chain’s first Hampton Roads store in Virginia Beach, leasing a

6,000-square-foot space in Red Mill Commons for their endeavor.

The space was formerly Hooray! Smiles Slides & Coffee, a coffee shop and children’s indoor playground.

Michelle Fryling said the build out is underway and they hope to begin buying inventory from customers in April.

Fryling said they will post information about dates and times on Facebook and Instagram.

The business also uses a marketing firm to send out mailers, bag stuffers and coupons.

“We offer cash or 25% more in store credit for the items we’re able to use,” Fryling said. “We just check the style and condition of each item to make sure there’s no holes, missing buttons or stains. We are looking for styles, brands, all seasons, all year round for men and women, sizes extra small to 3x.”

The store, which fills 20% of its inventory with new products, is tentatively set to open its doors to shoppers in June or early July.

Fryling said they are looking to hire a team of 12, including manager, assistant manager, buyers and fashion associates.

Originally from Hampton, Michelle Fryling said they still have family in Hampton Roads.

“We always come to Virginia Beach, so we thought this was the perfect opportunity,” she said. “We may end up trying to find a small place (to live) down in the Beach, too.”

Even in the midst of the pandemic, Fryling said it made sense to open a new store.

On the one hand, a lot of people are cleaning out their closets and culling their wardrobes. And with many people forced to tighten their wallets, the store offers a less expensive way to buy clothes.

“I love getting great deals,” Fryling said. “Our whole model is to get great items for a great deal.”

Referring to “the hunt” — as shopping secondhand can often be — Fryling said it’s all about finding that diamond in the pile.

Started in 2009 in Salt Lake City, Utah, Uptown Cheapskate has grown to 90 locations in 23 states.