Biden’s big breakthrough
White House looks to build momentum for future initiatives
Final congressional approval of the $1.9 trillion COVID relief bill Wednesday represents an undeniable victory for President Joe
Biden — and one the White House knows it needs to sell to the public.
WASHINGTON — Final congressional approval of the $1.9 trillion COVID relief bill Wednesday represents an undeniable victory for President Joe Biden — and one the White House knows it needs to sell to the public.
The White House is poised to begin an ambitious campaign that will showcase the bill’s contents to people while looking to build momentum for the next, perhaps thornier, parts of the president’s ambitious agenda.
Animating the public relations outreach is a determination to avoid repeating the mistakes from more than a decade earlier, when President Barack Obama’s administration did not fully educate the public about the benefits of its own economic recovery plan.
“We didn’t adequately explain what we had done. Barack was so modest, he didn’t want to take, as he said, a ‘victory lap,’ ” Biden, who was Obama’s vice president, said this week. “I kept saying, ‘Tell people what we did.’ He said, ‘We don’t have time. I’m not going to take a victory lap.’ And we paid a price for it, ironically, for that humility.”
Biden will make the first prime-time address of his presidency Thursday to mark the one-year anniversary of the COVID-19 lockdowns. He also will use the moment to pitch toward the future and how prospects will be improved by the nearly $2 trillion aid package, which he will sign into law Friday at the White House.
“Help is here — and brighter days lie ahead,” Biden tweeted shortly after the House vote. In a statement, he added, “This legislation is about giving the backbone of this nation — the essential workers, the working people who built this country, the people who keep this country going — a fighting chance.”
Expect an uptick in travel by the president, first lady Jill Biden, Vice President Kamala Harris and her husband, Doug Emhoff, as well as Cabinet secretaries and other surrogates, according to the memo by deputy chief of staff Jen O’Malley Dillon. The document circulated among West Wing senior staff members Wednesday and was obtained by The Associated Press.
“He will be hitting the road, the vice president will be hitting the road, the first lady will be hitting the road,” said White House press secretary Jen Psaki, adding that the administration would also make officials available for local news interviews and other virtual events from Washington.
A blitz of interviews and events with more than 400 mayors and governors, including Republicans, will begin in earnest next week; the local officials will discuss what the plan means for their communities. There also will be an effort to plainly spell out the benefits of the plan and how it could affect each American.
O’Malley Dillon wrote that “the distillation of our message to the American people in the coming weeks” is that the country “can be confident in knowing that the help they need will be there for them: to make it through financial difficulties, to get vaccinated so they can see their loved ones again, and to safely send their kids back to school and get back to work themselves.”
There will also be an effort to produce a steady stream of vaccination headlines, with the nation’s economic recovery intrinsically linked to inoculating Americans and getting them back to work.
Many working in Biden’s West Wing are veterans of the Obama administration and they acknowledge that not enough was done to sell the 2009 recovery act — to the public or to Congress, with whom the White House had a shaky relationship — and highlight how it helped stabilize a battered economy during the Great Recession.
“I was here during that period of time,” said Psaki, “and I would say that any of my colleagues at the time would say that we didn’t do enough to explain to the American people what the benefits were of the rescue plan, and we didn’t do enough to do it in terms that people would be talking about at their dinner tables.”
The Obama bill faced headwinds because it followed the bailout of the banks, engineered under President George W. Bush, and came as the economy remained stagnant. This time, economic forecasts project a robust recovery by year’s end and Biden should be able point to concrete job growth.
The White House has repeatedly pointed to polling that suggests that the relief bill enjoys broad support among Democratic and Republican voters, even though not one GOP lawmaker signed on to support it.
Republicans, who have largely turned their attention to culture war issues, believe there will be opportunities to better push back when the White House moves on to more polarizing issues such as immigration, voting rights legislation and a potentially massive infrastructure and jobs bill that could also include climate change measures.
In Obama’s first term, it was the rollout of the Affordable Care Act, which came after the economic rescue package, that truly galvanized Republican opposition. The Obama White House secured its passage, but then the Democratic Party took a big hit in the midterm elections.