As MLB plays on, the businesses it feeds fight for survival
The cathedrals lie empty. Wrigley. Fenway. Yankee Stadium. PNC Park. Progressive Field.
Sure, their lights are on as Major League Baseball tries to squeeze in a truncated 60-game season in the middle of a pandemic. But no one is home save for a few dozen players running around in masks under the din of artificial crowd noise in front of a handful of well-positioned cardboard cutouts.
Step outside the gates, and the artifice evaporates. Reality sets in.
As MLB sprints through two months trying to provide a small semblance of normalcy to its fan base and much-needed fresh content to its broadcast partners, the businesses in the neighborhoods surrounding the stadiums that rely so heavily on thousands making their way through the turnstiles 81 times a year are struggling, their futures murky at best. According to the ADP Research Institute, firms with fewer than 500 employees — a much-used cutoff for small businesses — have lost more than 5.4 million jobs, or nearly 9%, since February.
It’s those kinds of businesses that serve as the lifeblood at downtown stadiums.
The bars and restaurants around Wrigleyville in Chicago’s North Side managed just fine during a World Series drought that lasted a century. Some of them might not make it to the other side of the pandemic. The walk to Progressive Field in Cleveland
now resembles a trip through a ghost town, with doors locked and windows boarded up.
“We rely on that
40,000-fan-a-game foot traffic and seasonal tourism each year in order for us to be successful, and unfortunately all of us right now are witnessing what life is like on the polar opposite side of that,” said Cristina McAloon, the director of retail for Wrigleyville Sports. Outside Fenway Park, parking spaces that go for $60 during a Red Sox home game can be had for
$10 now. The pop-up village on Jersey Street that organically materializes from April through September has vanished. Souvenir shops stand idle. The postgame crowd that flows in singing “Sweet Caroline” under their breath is back home watching on TV.
Desperate for help, businesses in the Bronx are are even begging for assistance from the Yankees themselves. A local community leader is organizing a protest before a game on Thursday. He wants the team to provide $10 million in aid to shops around the storied Stadium.
While some of those spots fighting for survival have been around for decades, Mike Sukitch is simply hoping to make it through his first year. Sukitch opened the North Shore Tavern across from PNC Park in Pittsburgh in January. He expected a challenge while returning to the neighborhood where he grew up. He didn’t expect to be closed for three months, though he knows he’s got it better than most others in the area who have shuttered for good.