STARTUP WITH DAYTON TIES TARGETS REAL ESTATE AGENTS

Firm with Dayton ties aims to match clients with their ideal homes.

A real estate startup with Dayton ties has launched a new product.

Casamatic, a product that matches clients with their ideal homes, has launched a new product geared toward real estate agents.

Founders Alex Bowman and Chris Ridenour founded the company in 2015, and now they are providing the services specifically to agents.

“We’ve been focused on creating an amazing home buying experience with millennials in mind, and the response has been great. Our users are highly engaged; more than a fourth of our users are coming from referrals from friends and family,” said Rachel Fenner, the company’s marketing specialist. “Most importantly, we’ve been the reason so many home buyers have been able to discover their perfect home in today’s highly competitive housing market.”

Dayton-based Accelerant — an initiative of the Dayton Development Coalition — invested $200,000 in Casamatic in February, with an additional $200,000 available if specific milestones are achieved by the company. The startup also moved north. Casamatic is the sixth investment for Accelerant Fund I, and is considering the addition of a seventh seed-stage company.

Before Accelerant invested, the company was accepted to two different Cincinnati-based accelerators — OCEAN and The Brandery — and landed initial funding through the programs.

They’re first launching the new product in Cincinnati and northern Kentucky, Fenner said.

The product, which allows agents to use Casamatic’s home-matching algorithm, will be $79 a month. Fenner said they already have some clients on board. Agents can request a demo and learn more about the product at the Casamatic website.

The team frequently works out of Nucleus Coshare in Dayton, and also works from Cincinnati.

“It’s great to have both communities,” Fenner said.