Despite itsnewhype, old sport faces issues
Changes in points, Daytona demolition leave lots of doubts.
The DAYTONA BEACH, FLA.— Daytona 500 was sold out, the grid packed with celebrities, the fan area full of activities including a motorcycle “Ball of Death.”
Owe n “Lightning McQueen” Wilson was on hand, and so was Waka Flocka Flame, Gronk and nearly two dozen women decked out in scantily clad Monster Energy outfits.
One thing NASCAR had for its season opener was a needed spark and an atmosphere worthy of the hype associated with its biggest race. But for all the buzzwords — NASCAR is edgy! — star power and Monsterfueled fervor thatmade the race a hot ticket, it couldn’t hide the one thing that still tugs at the heart of the sport. The racing. The sport’s leaders had worked so hard to make a splashand pushthemessage that thiswas a newNASCAR. Eventhe drivers could feel it.
“Thewholeweekwas a lot of fun. All the media. All the buildup. The sellout,” said NASCAR’s favorite son, Dale Earnhardt Jr. “Felt like itwas a new beginning of sorts in some way for the sport. It seemed like therewas a new energy. I don’t know what it was. I couldn’t really put my finger on it, but it just felt good.” Right up until go time. NASCAR revamped the rules that turned races into segments — three, like periods in theNHL— designed to keep fans engaged from the drop of the green flag. But a series of wrecks wiped out contenders like Earnhardt and defending champion Jimmie Johnson and others, and therewere lengthy red flag delays. The top 10 became loaded with drivers more familiar with the back of the pack and all that energy faded away.
An NFL star can’t save them every week, either.
Patriots tight end Rob Gr onkows ki almost overshadowed winner Kurt Busch. Both are sponsored byMonster, NASCAR’s new title sponsor, but it was Gronk whowas out until 5:30 a.m. Monday following NA SCAR’s version of the Super Bowl.
Thebiggest race of theyear was far from NASCAR’s best and the new format fell a little flat from the promised amazingness drivers insisted it will deliver. It wasn’t a dud, but it’s impossible to know after one crash-filled weekend if it’s any good.
In a wreck-filled race, many top names went out early. It meant Canadian driver D.J. Kennington’s debut in the Daytona 500 produced a better finishthan Earnhardt and MattKenseth, both two-time Daytona 500 winners, and former series champion Kyle Busch.
Cole Whit twas at one point the race leader, and before Busch stole the victory, it appeared the win could go to either Chase Elliott, Kyle Larson or Ryan Blaney — a trio with an average age of 22 and one win in a combined 209 starts.
That Busch led just one lap, the last one, was fitting for this race. It was the first time in 59 years that the winner led only the final lap.
It’s hard to know why so many drivers struggled, or if racingin stages producedthe problems. The aggressionon the track could be attributed to anxious drivers running their first real race following the offseason. It could be that the back half of the grid just isn’t that talented.
This Daytona 500 lacked Jeff Gordon, Tony Stewart, Carl Edwards and Greg Biffle, and featured rookies Daniel Suarez and Erik Jones and the debuts for Kennington, Corey LaJoie, Joey Gase and Jeffery Earnhardt.
In the end, the television rating was up, themoodwas mostly upbeat. But racing’s big names are getting old, and the sport is going to be in need of some new stars very soon. And if NASCAR intends to be the rock star thatMonster can create, it’s going to need far better racing that it got at Daytona.