8 tips to help you make best purchase on fine jewelry

In spring 2016 the number of people who bought fine jewelry within the last 12 months in the United States amounted to 29.84 million, according to Statista. Picking out the right piece of jewelry can be stressful, with so many options available.

If you understand the terms that jewelers use and the types of jewelry available, you’ll better be able to evaluate a piece of jewelry and determine if it is worth the price.

Last year, Better Business Bureau received over 60,200 inquiries from consumers across the U.S., Canada and Mexico researching jewelry businesses. When considering a jewelry purchase, it’s best to make a list of what will be best for you before you begin shopping.

BBB offers these tips to help you make the perfect purchase:

Ask yourself some questions before heading to the store. Do you have a budget? Are you in the market for a ring, bracelet, watch, necklace, etc.? Do you have a specific type of metal or stone in mind?

Think before you shop.

Keeping a list of your priorities will help prevent an impulse purchase.

Learn the language.

If you understand the differences between stones, settings and cost that will give you an idea of how to negotiate with sellers.

Ask questions when visiting stores.

Check for appropriate markings on gold, silver and platinum jewelry and ask if the gems are natural, synthetic or imitation. Ask if any special care is needed to keep them in good condition.

Ask for recommendations.

For instance, ask family and friends for the names of jewelers they’ve done business with.

Determine if jewelers are affiliated with trade associations in the industry,

such as the Gemological Institute of America (GIA), which is a leading source of knowledge, standards and education in gems and jewelry.

Shop around.

Compare quality and price. Select a jeweler who’s customer-focused. A reputable jeweler is a consultant, as well as a salesperson.

Be cautious shopping online for jewelry.

While online shopping may offer good values, remember you won’t be able to examine, touch or try on the jewelry. Be sure to get the address and phone number of the business and print out a copy of the receipt for your records.

Get everything in writing.

After you’ve decided on the piece of jewelry, read and understand the return policy or warranty information. Also, ask for a lab report on your gem from an independent lab for an assessment of the stone’s quality. If you purchased an antique piece or a very expensive one, consider getting an appraisal for insurance purposes.

Finding the perfect piece of jewelry doesn’t have to be a long process. For more information, visit bbb.org or call 937-222-5825 or 800-776-5301. Better Business Bureau can provide a list of BBB Accredited jewelers, as well as Business Profiles on ones you’re considering.