Cedarville start-up business lands $100K deal on ‘Shark Tank’
Product improves taste of water for brewing coffee.
A Cedarville start-up that focuses on improving the taste of water for brewing coffee got a major boost when it landed a $100,000 investment on “Shark Tank.”
Third Wave Water, a start-up founded by two local businessmen, appeared on the nationally televised show on ABC on Sunday night. They walked away with a $100,000 deal with Barbara Corcoran, a real estate mogul who’s one of the hosts of the show.
They secured a deal offering Corcoran 25 percent equity, with Corcoran getting a $1 royalty on every pack of the company’s product sold until she recoups her investment.
The company’s product allows customers to add a packet of minerals to distilled water, creating a cup of water that tastes the same every time.
Charles Nick and Taylor Minor launched the start-up in October last year.
Both have years of experience in the coffee business. Minor owns Telemetry Coffee, a small coffee shop in Cedarville. Nick owns The Wright Cup, a coffee subscription company.
“We were trying to solve a problem that really both of us were facing,” Nick said in an earlier interview. “I was traveling a lot for work and picked up on an issue my customers were having. Every city I went to, the water made a difference in the flavor.”
The business is also developing other products, including a system to make water taste more uniform in coffee shops and a product to make already-brewed coffee less acidic.
The “Shark Tank” also will feature another company with a local connection later this month. Makenzie Marzluff, a Centerville graduate, will pitch products from a company called Delighted by Hummus.
That episode is scheduled to air Sunday, Oct. 15, a spokeswoman from the show confirmed.