Miss America will no longer judge outward appearance

The Miss America Organization announced this week that it will no longer judge women on their “outward physical appearance.” To that end, the swimsuit competition is gone. “We are no longer a pageant,” Gretchen Carlson, the group’s head, explained. “Miss America will represent a new generation of female leaders focused on scholarship, social impact, talent and empowerment.”

Before I go on, let me confess my shameful secret: I like looking at really beautiful women, including when they wear bikinis.

Still, I never liked beauty pageants very much. I find the ones for little girls to be particularly creepy. Childhood is a precious and finite resource. Once you lose it, it’s gone forever. Teaching little girls to obsess over hair and makeup and sexualize their appearance leaves me cold.

But that wasn’t my complaint about the adult pageants. They always seemed a bit condescending and demeaning to me, but not for the reasons you always hear. It never really bothered me that traditional beauty pageants “objectify” women.

If you hadn’t noticed, physical beauty is a huge part of our economy and culture. And before you go on about this showing how sexist or “lookist” American society is, physical beauty is a huge part of literally every culture on earth and has been for all time.

Moreover, this is not because it’s a “man’s world.” The glossy women’s magazines are run by women and read by women. The beauty industry is valued at more than $400 billion.

Now, some feminists might claim this is because the patriarchy imposes norms and standards that women feel compelled to follow. I guess there’s some truth to this to the extent that many women want to be attractive to men. But guess what? That’s always been true everywhere. It’s also true that many men want to be attractive to women.

The point I’m getting at is that beauty pageants are competitions over who is the most beautiful of the bunch. The effort to turn beauty pageant contestants into public philosophers always struck me as not only unfair, but occasionally cruel. No one asks bodybuilders how they would bring about world peace. I offer my opinions for a living and I’ve never been asked that question.

Contestants on “American Idol,” “America’s Got Talent,” “American Ninja Warrior,” “Top Chef,” “Shark Tank” and “America’s Next Top Model,” not to mention Olympic athletes, hope to be the best at what they’re there for. They aren’t graded on how they answer questions about the Mueller investigation or the Charlottesville white supremacist rally, as happened at the Miss America pageant last year.

But at least the talent and Q&A stuff amounted to an effort to battle against the stereotype that beauty queens are just airheads.

What stereotype is Miss America competing against now? According to the Miss America Organization, the new mission statement is: “To prepare great women for the world, and to prepare the world for great women.”

“We’re experiencing a cultural revolution in our country with women finding the courage to stand up and have their voices heard on many issues,” Carlson says.

In other words, they want to prove that women — attractive or, presumably, otherwise — can be smart, confident activists and leaders. Did we not know this already?

Why not just call it the Woke Olympics and be done with it? It might make a great radio show.